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General Art Co.

180 Varick St., New York, NY 10014 40.727462 -74.005452
nr. King St.  See Map | Subway Directions Hopstop Popup
212-255-1298 Send to Phone


Mon-Sat, 9am-5pm; Sun, closed

Nearby Subway Stops

1 at Houston St.

Payment Methods

Cash Only


According to its eccentric owner, the misnamed General Art Co. has been framing the paintings of art-world big shots since 1971—so you’d better be serious when you bring that dogs-playing-poker watercolor in. Mainly concentrating on gallery and archival framing, General generally creates contemporary maple, oak, and fine-wood frames.