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Home > Shopping > Generra


823 Washington St., New York, NY 10014 40.739 -74.007
nr. Gansevoort St.  See Map | Subway Directions Hopstop Popup
212-457-2499 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Menswear, Women's Formalwear, Womenswear
Courtesy of Generra

Official Website

Nearby Subway Stops

A, C, E at 14th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Menswear
  • Women's Formalwear
  • Womenswear


This venue is closed.

This contemporary sportswear brand gained a following in Japan before opening its first freestanding store in the U.S. in September 2009, taking a place on the high-end retail strip facing the High Line. The modern, 1,200-square-foot space was designed by Thomas Juul-Hansen (also responsible for the interior of Jean Georges), with bright-white painted brick walls, rich wood displays, and clothing racks hanging from braided metal wires. The back wall is covered by a giant black-and-white portrait by Jonathan Cammisa; the image was also splashed across exclusive tote bags for the store’s opening. The urban-cool apparel is separated into menswear and womenswear, offering a selection of chunky knits, button-down plaid shirts, skinny stretch twill, and versatile blazers for the downtown set.