Granny-Made

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Michael Rosenberg made the leap from HBO’s marketing division to the land of handmade cable-knit sweaters in 1985, launching a children's-clothing business based on his grandmother’s designs (Granny Bert Levy first picked up her needles in 1917, knitting sweaters for World War I soldiers, and she continued clicking away for the next 75 years). Soft-felt wall hangings showing the Hebrew alphabet, nativity scenes, and the ABCs dot Granny-Made’s Upper West Side store. The shop carries front- and back-zippered cable knits, pima-cotton pullovers in all manner of pastel and primary colors, and super-cute cardigans sporting yellow duckies, leggy giraffes, and saucer-eyed puppies. Ladybug booties, handmade blankets, and lightweight rompers entice during warmer weather, when the thicker sweaters are swapped out for feather-soft alternatives. Baskets of colorful fleece scarves adorned with stuffed animals, stacks of hand-painted kiddie hangers, and a small selection of wonderfully intricate children’s pop-up books round out the collection. — Kate Rockwood