Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > IRO


450 Broome St., New York, NY 10013 40.722213 40.722213
nr. Mercer St.  See Map | Subway Directions Hopstop Popup
212-925-2290 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Fur/Leather, Handbags, Menswear, Women's Shoes, Womenswear

Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

N, R at Prince St.; 6 at Spring St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Handbags
  • Women's Shoes


  • Fur/Leather
  • Menswear
  • Womenswear


Arik and Laurent Bitton, the brothers behind the rock-chic French label IRO, opened their first U.S. storefront on Broome Street, a location handpicked for its proximately to other French labels like Surface to Air. Inside the shop, sparsely filled metal racks display refined yet edgy print tops and tees, silky dresses, denim bottoms, and a plentiful assortment of structured cotton, leather, and lambskin jackets. Black spotlights hang from the overhead rafters to illuminate these pieces while a sprinkling of colossal mirrors await along the matte black and white walls. Three generously sized fitting rooms are available next to a small selection of menswear, as well as a few accessories options like handbags, belts, and Italian-made shoes. The somewhat limited selection is perfectly in tune with the store's industrial, minimalist design aesthetic.