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Critic's Pick Critics' Pick

125 Mercer St., New York, NY 10012 40.724263 -73.999168
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-255-7803 Send to Phone
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  • Reader Rating: Write a Review
  • Type: Specialty Shop
  • Products & Services: Lingerie/Hosiery

Official Website


Mon, 11am-5pm; Tues, 1pm-8pm; Wed-Fri, 11am-8pm; Sat, 11am-7pm; Sun, 12pm-7pm

Nearby Subway Stops

6 at Spring St.; B, D, F, M at Broadway-Lafayette St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Lingerie/Hosiery


With its cream and violet decor and lush floral centerpieces, this Soho boutique has understated elegance down to a T. A delightful variety of designer intimates, from seductive lace bra and panty sets by La Perla to trendy silk chemises by Stella McCartney, are presented on pristine white hangers in the warmly lit space. The staff is more than a team of salesgirls—trained in bra-fitting and lingerie maintenance, they have knowledge about finding the perfect bra size and dealing with fit issues. Step further into the store and you will find a small corner tastefully stocked with pleasure toys and adult games, a fun specialty for those ready to embrace their naughtier side. But the biggest surprise lies within the fitting room, where shoppers will find imported mineral water, chocolates, and plush bathrobes. The boutique’s appeal extends beyond the ladies-who-lunch: Sign up for the mailing list for happy-hour shopping events, where Champagne flows.

This Soho boutique doesn’t just sell high-end lingerie; they “curate” intimate apparel with pieces from lines like Elle Macpherson, Chantelle, and Andres Sarda. The gracious staff will kindly offer assistance in their oversize dressing rooms (large enough to fit a gown).

Semi-annual sales with discounts of 20%-50% off.