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Critic's Pick Critics' Pick

172 W. 4th St., New York, NY 10014 40.732129 -74.001538
nr. Jones St.  See Map | Subway Directions Hopstop Popup
646-336-6576 Send to Phone
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  • Reader Rating: Write a Review
  • Type: Boutique
  • Products & Services: Exotic Chic, Handbags, Jewelry, Lingerie/Hosiery, Swimwear, Women's Shoes, Womenswear
Photo by Shanna Ravindra

Official Website


Mon-Sat, 11am-7:30pm; Sun, noon-6pm

Nearby Subway Stops

1 at Christopher St.-Sheridan Sq.; A, B, C, D, E, F, M at W. 4th St.-Washington Sq.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Lingerie/Hosiery
  • Women's Shoes


  • Exotic Chic
  • Swimwear
  • Womenswear


The coy window display of this Parisian boutique stands in stark contrast to the none-too-subtle exhibitionism of the sex shops that line one of the West Village's tackiest streets. Inside the petite store (typically alight with French banter), blush-toned walls with milky white shelves, miniature bronzed statues of bustled Renaissance women, and black and white photos of the City of Lights relate a classic take on femininity long associated with French chic. The clothing is no different. Ludivine Grégoire, the ex-pat owner, carries a bevy of prized designers for women who favor a refined, romantic Euro-centric style: Vanessa Bruno's gauzy dresses and straight leg pants, Claudie Pierlot's fitted jackets, and Notify denim. With Prairies de Paris flats and a selection of diaphanous unmentionables, ludivine sources French looks that prior to the store's 2005 opening had sparse representation in the city.


A large selection Tsumori Chisato's whimsical tops is also available: Not purely French, but befittingly flirtatious.


The end of season sales promise 30 to 50 percent off the merchandise.