Marc and Max

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A somewhat random selection of lingerie, dresses, and jewelry fills this small West Village shop. The décor is plain white, but the apparel comes in a variety of colors, from the peach and lavender Vera Wang bras to the flirty rhinestone-encrusted Chloé thongs. A vast amount of Elle Macpherson bras and bustiers, soft Cosabella sets, and seamless slimmers by Spanx suit everyday needs, while lavish white lace bodysuits and embroidered bodices by Penrose cater to brides-to-be. The dresses are mostly baby-doll styles by BB Dakota, Max and Clio, and Erin Braxton, and the jewelry comes from local designers specializing in fourteen-karat gold, like Misha and David Tishbi. Plus, the full line from Project Runway's Ricky Lizalde. — Eileen Conlan

End-of-season sales range from 20-70% off