Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Only Hearts

Only Hearts

386 Columbus Ave., New York, NY 10024 40.781519 -73.97583
nr. 79th St.  See Map | Subway Directions Hopstop Popup
212-724-5608 Send to Phone
See other locations >>

  • Reader Rating: Write a Review
  • Products & Services: Lingerie/Hosiery, Womenswear
Photo by Jed Egan

Official Website


Mon-Sat, 11am-7:30pm; Sun, 11am-6:30pm

Nearby Subway Stops

1 at 79th St.; B, C at 81st St.-Museum of Natural History

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Lingerie/Hosiery


  • Womenswear


This two-boutique affair began in the 1970s as a pint-sized Columbus Avenue gift shop where FIT alum Helena Stuart sold heart-themed items like frames, lockets, and corsets. Now the highlight is Stuart’s own line of slinky intimates, which she has dubbed “inner outerwear.” As the name implies, this is lingerie that can double as street wear--an embroidered corset that can be paired with a skirt, a lace overlay nightie that could double as a cocktail dress, a camisole that can be worn out for a night on the town. The Upper West Side store stocks fine designers such as Vera Wang and Cosabella, while the NoLiTa counterpart carries a larger daywear selection.


This welcoming shop stocks affordable undergarments, like a So Fine lace “chemette” for the wedding night ($88) or a lacy Delicious “bralette” for the honeymoon ($45).