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Home > Shopping > Plum


124 Ludlow St., New York, NY 10002 40.719792 -73.988452
nr. Rivington St.   See Map | Subway Directions Hopstop Popup
212-529-1030 Send to Phone

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  • Products & Services: Handbags, Jewelry, Womenswear
Photo by Shanna Ravindra

Official Website

Nearby Subway Stops

F, J, M, Z at Delancey St.-Essex St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry


  • Womenswear


This venue is closed.

Don’t be fooled by the name—Plum is no fruit stand. The moniker of this boudoir boutique refers to a more figurative meaning of the word: something desirable or choice, which in this case is a feminine collection of tops, frocks, skirts, and other downtown staples from Maison Martin Margiela, Chalayan by Hussein Chalayan, Nicholas K., and a few lesser-known fashion dazzlers. Expect to find more iconic pieces than wildly patterned one-offs: a casual charcoal cotton jacket, a gauzy navy shirtdress, or a washed-out army-green tee adorned with a faded photograph of Kate Moss. Owner Jackie Atkins prides herself on a distinct sensibility that reaches way beyond clothes. For baubles, the objet trouvé principle reigns here: Where else would you stumble upon open-faced lockets bearing the tiny faces of E.T. and Michael Jackson? Bags vary from versatile leather carryalls to clutches by designers like Knox and Oly, and shoe addicts can head next door to Plum’s little-sister store—her name is Pear.