Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Rosebud


1263 Madison Ave., New York, NY 10128 40.783 -73.956
nr. 90th St.  See Map | Subway Directions Hopstop Popup
212-722-9855 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Handbags, Jewelry, Womenswear
Courtesy of Rosebud

Official Website


Daily, noon-7pm

Nearby Subway Stops

4, 5, 6 at 86th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry


  • Womenswear


Husband-and-wife owners Fern and Leslie Penn were visiting family in Israel when Fern discovered a stretch of cosmopolitan Tel Aviv boutiques that reminded her of Nolita. She brought many of the designs back to New York and modeled her own shop after the ones she had seen, “to show New York another side of Israel, beyond the conflict,” she says. The spacious, wood-floored concept store showcases the fashion and home décor of more than twenty Israeli designers, including silk sundresses by Katomenta, Kisim tote bags (a style seen on Sarah Jessica Parker in Sex and the City: The Movie), Ronen Chen floral skirts, and Hagit Witman’s brightly colored party dresses with a swirly, slinky hem. Rosebud aims to outfit women of all sizes, stocking form-fitting dresses along with breezy tunics and flowing wrap skirts. Handmade tableware is displayed opposite the apparel, with hand-painted 24-karat-gold teacups, decorative glass serving trays, and silver candlesticks. Loyal shoppers check back regularly for new wares—the Penns travel to Israel every three months, scouting designers and replenishing their stock.