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Denim & Supply

99 University Pl., New York, NY 10003 40.733858 -73.992782
nr. 12th St.  See Map | Subway Directions Hopstop Popup
212-677-1895 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Cuff Links/Notions, Jewelry, Men's Hats, Menswear, Watches, Women's Hats, Womenswear

Official Website


Sun-Wed, 11am-8pm; Thu-Fri, 10am-9pm; Sat, 11am-9pm

Nearby Subway Stops

4, 5, 6, L, N, Q, R at 14th St.-Union Sq.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Cuff Links/Notions
  • Men's Hats
  • Women's Hats
  • Jewelry
  • Watches


  • Menswear
  • Womenswear


Ralph Lauren loyalists may raise an eyebrow at the punky, fishnet-wearing mannequins in the store window of Denim & Supply and wonder whether the King of Prep has gone grungy. Well, not quite. Ralph Lauren won’t be reinventing the lip ring anytime soon. Instead he’s youth-anized his Polo collection with a line quite obviously targeting college-age kids. The result of this campus invasion is an explosion of plaid shirts and dresses and an array of button-ups, blazers, and sweaters in classic, clean cuts and colors. There are a few nods to faux-edginess (red velvet pants, tarty dresses, and, of course, the ubiquitous skinny jeans), but most garments don’t stray too far from a New England prep-schooler’s wish list. For a more athletic look, customers can choose from a selection of 30 rugby patches—all of which look surprisingly authentic—to have sewed on to any garment in the store. Like a kid playing dress up, one could easily mold themselves into a believable-looking Cambridge-kid-gone-bad.

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