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Home > Shopping > Soho Gem

Soho Gem

367 West Broadway, New York, NY 10012 40.723319 -74.002913
at Broome St.  See Map | Subway Directions Hopstop Popup
212-625-3004 Send to Phone
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Photo by Konstantin Sergeyev

Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

C, E at Spring St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Jewelry
  • Watches


Run by fashion-forward sisters Irina Ferry and Maria Benavides, this brightly lit jewelry store specializes in bridal jewelry. Diamonds and precious stones surround everything from cushion-cut engagement rings to sapphire cocktail stunners with most designs tending towards the delicate and the modern. Among its more popular items are natural unheated gemstones and custom-made wedding bands and engagement rings by Irina Ferry. The Soho location has the additional perk of a spiral staircase with balcony seating allowing excited couples to discuss engagement rings in a fittingly grand style.

Key Departments

Wedding Rings

This friendly boutique features wedding bands—from tiny micro pave to elaborate antique-style diamond bands (priced from $1,000 to $15,000)—and engagement rings (starting at $6,000).