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Sugar Cookies

203 W. 19th St., New York, NY 10011 40.741699 -73.997502
nr. Seventh Ave.  See Map | Subway Directions Hopstop Popup
212-242-6963 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Gifts/Novelty Shops, Lingerie/Hosiery
Photo by Jed Egan

Official Website


Mon-Fri, noon-9pm; Sat, noon-8pm; Sun, noon-6pm

Nearby Subway Stops

1 at 18th St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Lingerie/Hosiery

Gifts & Parties

  • Gifts/Novelty Shops

Special Features

  • Bra Fittings


This inviting lingerie shop is full of pretty, lacy styles in pastels and jewel tones. The atmosphere is feminine and chic, with painted-white brick walls, blond-wood floors, and vases of pale roses and orchids adorning tables and dressers. Delicate bra-and-panty sets by Huit, Cosabella, B. Tempt’d, and Simone Perele hang from store-spanning wall racks. The broad bra selection includes underwire, sheer, padded, and air-filled styles, sizes 30A through 36F, most skewing more demure than vampy. Camisoles in dozens of shades, Belabumbum pajama sets, and silky pima-cotton robes and leggings from Skin round out the selection. With late hours and ample fitting rooms, the shop is a popular stop for bridal-shower gifts (cutesy bottoms spell “Wifey” and “The Mrs.” in embroidered script) as well as personal splurges. Glass canisters of dog biscuits accompany frilly lingerie in the front window—treats for visiting pets, as well as the shop’s resident pair of tiny terriers, who sprawl beneath the racks.