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sugar Sweet sunshine

126 Rivington St., New York, NY 10002 40.71969 -73.986979
nr. Essex St.  See Map | Subway Directions Hopstop Popup
212-995-1960 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($) Budget
  • Products & Services: Bakeries / Specialty Cakes
Photo by Shanna Ravindra

Official Website


Mon-Thu, 8am-10pm; Fri, 8am-11pm; Sat, 10am-11pm; Sun, 10am-7pm

Nearby Subway Stops

F, J, M, Z at Delancey St.-Essex St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Bakeries / Specialty Cakes

Special Features

  • Open After 9pm (at least 3 days a week)


Yet another itsy-bitsy business spawned by Magnolia and Buttercup alumni, this laid-back Lower East Side bakery is the least pretentious of the lot. Decorated with funky light fixtures and mismatched thrift-shop furniture, Sugar Sweet is the kind of joint whose retro appeal reliably allures, regardless of what’s for sale. As luck would have it, owner-bakers Debbie Weiner and Peggy Williams sell a limited selection of pretty tasty, if not exceptionally pretty, stuff. It’s a kind of anti-patisserie approach: Taste counts for more than looks when the pistachio and red velvet cupcakes have a delectable icing—that nearly glows in the dark. Yum-Yum bars, with their sticky-crumbly contrast of shortbread, semi-sweet chocolate, and raspberry jam layers, delight, despite a similarly homely appearance. Everyday offerings may be few, but the charming, anything-goes ambience makes this spot a comfortable neighborhood hang.

Wedding Cakes

This cozy bakery is becoming a neighborhood staple for its cupcakes (the pistachio variety will make anyone a regular), which they’ll assemble into cute trees for a minimal charge. Conventional buttercream-frosted cakes are also available. Cupcakes are $21 per dozen; layer cakes start at $5 per serving.