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Home > Shopping > The White Gown

The White Gown

3 E. 44th St., 5th fl., New York, NY 10017 40.754 -73.979
nr. Madison Ave.  See Map | Subway Directions Hopstop Popup
212-922-9310 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Bridal Shop
  • Products & Services: Bridal Gowns, Handbags, Jewelry, Wedding Shoes, Women's Shoes

Official Website


Mon-Fri, 10am-6:30pm by appointment only; Sat-Sun, 9am-5pm by appointment only

Nearby Subway Stops

4, 5, 6, 7, S at Grand Central-42nd St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Women's Shoes


  • Bridal Gowns
  • Wedding Shoes

Special Features

  • Bespoke


Brides can browse this brick-walled appointment-only shop—only a block away from the York Street station—without worrying about a time limit or dress limit. A long, carpeted hallway with a mirror at the end—flanked by several large dressing rooms—works as a makeshift aisle. All dresses are kept in the back and, after listening to a bride-to-be’s wish list (i.e. strapless, crème, no embellishment), a staff member will bring out options from designers including Anjolique, Enzoani, Blue by Enzoani, and Mikaella Bridal. All gowns are white or crème with necklines such as strapless, sweetheart, V-neck, tank, halter, A-line, and off–the-shoulder. The shapes—from a curve-hugging mermaid to empire or fuller princess skirts, some with lifts—accommodate a variety of body types. Overall, the selection would appeal to those on a mid-range budget seeking classic styles. Because the shop works with smaller bridal houses, gowns come in close to fit. An on-site seamstress does the final adjustments and can also make custom veils. Premade veils, white silk shoes, gloves, hair clips, feathered and netted headpieces, and jewelry are also available.


Seasonal sample sales up to 80% off.