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Urban Rustic

236 N. 12th St., Brooklyn, NY 11211 40.719609 -73.953263
nr. Union Ave.  See Map | Subway Directions Hopstop Popup
718-388-9444 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Gourmet Marketplace
  • Products & Services: Gourmet Shops/Produce
Photo by Jeremy Liebman

Official Website


Mon-Fri, 7am-9pm; Sat-Sun, 8am-9pm

Nearby Subway Stops

L at Bedford Ave.; G at Nassau Ave.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Gourmet Shops/Produce

Special Features

  • Open After 9pm (at least 3 days a week)


Imagine if Morgan Spurlock were to open a burger joint where the hamburgers were fashioned from contented, grass-fed, sustainably raised cows. That would be something like the situation at Urban Rustic, a grocery store in Williamsburg. Co-owner Aaron Woolf also happens to have directed the documentary film King Corn, and as it was in his film, Woolf’s mission here is to raise awareness about where our food comes from as much as it is to sell groceries. At Urban Rustic, the goods come mainly from local farmers, butchers, cheesemakers, and assorted purveyors. The 2,600-square-foot space is designed, in the current fashion, to look like a sleepy nineteenth-century general store, but has just about everything you’d expect to find in a modern foodie emporium, including a juice-and-coffee bar and an elevated dining area. Every item for sale, from the biodynamic yogurt to the Brooklyn bath salts, has a story, and, like good documentarians, Woolf and his partners plan to tell each one.

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