A Viral Victim on the Undulating Curve of Shifting Expectations!

There’s already a backlash against the J.J. Abrams–produced horror film, Monstrous, which is weird, because not only has the movie not yet come out, but it’s currently still filming on the streets of New York. But thanks to an intriguing viral-marketing trailer (no title, no voice-over, just a shaky handheld camera and a decapitated Statue of Liberty), some fans now feel let down by what they consider a humdrum title. Maybe there will be a backlash to the backlash by the time the movie hits the editing suite. Meanwhile, a new MIA album excites, two cartoon movies seem in danger of overinflation, and Roger Clemens learns that even the elderly can hear the boos in Yankee Stadium.

A Viral Victim on the Undulating Curve of Shiftin […]