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Mark Gimein

March 12, 2007 | Features
The Equation

Malpractice is a carefully orchestrated negotiation played out in front of a jury audience. Is it unfair? Probably. But it works because everybody knows the rules.

February 7, 2005 | Feature
Target: Mapes

The same crusading and risk-taking that doomed producer Mary Mapes on the National Guard story led to CBS’s triumph on Abu Ghraib. Is her sin really worthy of a scandal?

February 8, 2005 | Feature
Two Brothers and a Slingshot

The twentysomethings who laid CBS News low.

October 4, 2004 | Profile
Little, Better, Yellow, Different In Gumbo America

As advertising struggles in its latest crisis, David Lubars, BBDO’s new creative director, has a new, improved 99 44⁄100 percent pure strategy for saving it.