Win a Bike From Papillionaire on Twitter

We don’t care what the calendar says: Today is actually the first day of the new year. With most people still on vacation during the first [short] week of 2013, we’re betting those resolutions took a back seat, too. So today, January 7, 2013, we’re saying “Happy New Year!” with a giveaway we hope will take away the sting of being back at work, school, etc. and put you firmly back in the saddle, as it were.

Up for grabs for one lucky @NYMag Twitter follower today is the much-coveted Sommer bike from Red Hook two-wheel purveyor Papillionaire. Featured in our Neighborhood Gift Guide, it’s the perfect way to make good on those 2013 goals—whether it’s to get more cardio, try something new, or just plain leave the apartment more often.

Sold? Here’s how to enter:

1. Make sure you follow @NYMag on Twitter.

2. From 3pm to 4pm, tweet or RT (retweet) the phrase “I want in on that @papillionaire bicycle, @NYMAG. #bikelife”

3. We’ll announce the winner on Twitter shortly after the contest is over.

Ready to ride? Good luck!
Official Rules:

Win a Bike From Papillionaire on Twitter