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Market Research Archive

December 21, 2009
Winter Blankets

The sofa is suddenly very appealing, particularly beneath a cozy cover. But how to find the right (nonshedding, warmth-trapping) one? We tested nine throws outside on a blustery, low-40s day, then ranked them for heat and comfort.

September 29, 2008
But Will the Ladies Like It?

The latest crop of men’s fragrances promise machismo, exoticism, and, of course, sex. Do they deliver? The guys at 123 Burger Shot Beer take some spritzes for the team.

July 28, 2008
Lock It Up

Nice weather, new bike lanes, David Byrne–designed racks being installed around the city; it’s a golden time for biking.

June 16, 2008
The End of Grease

Picking a household cleaner at the market can be like sorting through paint samples at the hardware store.

May 5, 2008
The Nontoxic Alternatives

Maybe you heard it last week: the sound of hard-­plastic containers being hurled into recycling bins all over town.

March 24, 2008
Polos, Hold the Logo

For those who prefer to be inconspicuous about their brand allegiances, there are many fine polo shirt options.

January 7, 2008
A Brief Survey

Men’s underwear has evolved far beyond the simple boxers-versus-tighty-whiteys duality.

January 16, 2006
Case Study

So someone gave you an iPod Nano over the holidays—now you need a holder. Which one offers the perfect blend of form and function?

December 19, 2005
Whisky A-Go-Go

Single-malt scotch is booming. Here’s how to tell your cask strength from your port-wood-aged.

October 24, 2005
Wallets Opened

With a design as standard as a man’s billfold, small details become crucial. Lizard skin or leather? Change pocket or photo flap? Belt chain or . . . not?