When artist Casey Neistat discovered that his iPod’s battery had lost its power after 18 months and Apple customer service advised him to just buy a new iPod and forget about the old battery, he declined their advice. Instead, he took direct action and FedExed the product to Steve Jobs. Jobs’s assistant promptly called to reiterate the company’s battery policy: They’re not meant to last forever. So Neistat and his brother Van took their fight to the streets, stenciling IPOD’S UNREPLACEABLE BATTERY lasts only 18 months on iPod advertisements throughout New York and posting a film of their endeavor at