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Real Estate Showcase - New Jersey


Big things are happening on the Asbury Park boardwalk. Heralding a new golden era, Paramount Homes brings you North Beach Asbury Park - three handsome new midrise buildings that draw inspiration from Asbury Park’s heyday, with a touch of old Miami and the best in contemporary design.

“Asbury Park was an important summer resort, with saltwater baths and glamorous hotels, and we still see it as a soothing place to live,” says Carolyn Villani, Paramount’s vice president of sales and marketing. “But it’s very much a city by the sea, with all the amenities of urban life and easy access to New York via train.”

As a major player in Asbury Park’s revival, Paramount has staked out a full block on the north end, smack on the boardwalk. The first to rise in the North Beach complex, the 8-story Barcelona, will soon be selling its 48 units, priced from the mid $400,000s to more than $1 million. The building will feature 24-hour doorman, onsite concierge service and indoor parking.



Zephyr Lofts is a cool newcomer to the Jersey City waterfront in more ways than one. The 13-story condominium loft building, full of edgy Soho energy, was originally a refrigerated warehouse. The name is inspired partly by the cool breezes that this suggests, but also by the streamlined “Zephyr” train of an earlier era.

“The building has stunning views of the Manhattan skyline, afforded by the proximity to the Hoboken train station which is minutes away,” says Tricia Cole, Corcoran’s senior executive vice president. According to Nick Beinstock of Savanna Partners, which is converting the building from rentals to condos, Zephyr Lofts is a departure from the “cookie-cutter” units in Hoboken and Jersey City. “We wanted something chic and sophisticated at a reasonable price for a market that’s screaming for more character and flair.”

The lofts span from 800 to 1800 SF; prices range from $200,000 for an open loft with home office, to the $900,000s for a 2BR penthouse with terrace.


If Maxwell House coffee is still "good to the last drop," the Maxwell Place On The Hudson condos are good to the last detail. Rising on the site of a onetime Maxwell House processing plant on the Hoboken waterfront, the first of four buildings will have 169 units (studios to 3BRs). Classy to the nth degree, Pinnacle Limited, in a co-venture with Toll Brothers, has hired the illustrious architect Michael Graves to design the interiors.

Maxwell Place flows across 14 waterfront acres between 12th Street and Frank Sinatra Drive. The first building, bristling with luxury amenities like a fitness center and 24-hour concierge, is currently offerering apartments at prices from $400,000-plus for a studio to almost $2 million for a prime-view home.

"What sets Maxwell Place apart is its location," says Mary Boorman, head of marketing for Pinnacle Limited. “Everything is close - the ferry to Manhattan, the restaurants and bars of Washington Street... Very few spots on the Jersey side can make this claim.”

“New Jersey is no longer the poor sister, the place where ugly buildings go up near the George Washington Bridge,” says William Friedman, CEO of Tarragon Corporation. “Jersey buyers are demanding - they know a quality faucet from a Wal-Mart special.”