The Cut is celebrating Black beauty by transforming its beauty section for a limited time. During August, The Cut’s Black Beauty Matters will shine a spotlight on some of the biggest Black beauty voices of our generation, including make-up artists, brand founders and hairstylists. The section will launch with the support of prestige beauty retailer Sephora as exclusive sponsor, and feature coverage highlighting founders of Black-owned beauty brands and stories about Black excellence and influence in the beauty industry.
“As one of the leading women’s media brands, we’re thrilled to be able to use our platform to celebrate Black excellence in beauty, particularly with a sponsor as influential in the industry as Sephora” says Lindsay Peoples Wagner, Editor-in-Chief of the Cut.
The editorial sponsorship will be accompanied by a four episode “In Her Shoes” mini-series hosted by Peoples Wagner within The Cut podcast’s feed, extending the editorial coverage of the Black Beauty Matters section to audio, featuring guests including actress, Sanaa Lathan.
Additionally, Sephora will work with Vox Media to create custom branded content to promote and distribute its newly debuted 60-second feature film, Black Beauty is Beauty. The film shines a light on the significance of Black beauty expertise on culture, from the people, products, tools, and trends that have shaped modern beauty today and was directed by Oscar-nominated filmmaker and artist Garrett Bradley. Additional branded content will include shoppable articles featuring Sephora products from Black-owned brands and custom branded segments to run within Vox Media podcasts including The Cut, featuring interviews with authors and activists like Aurora James and Virgie Tovar.