Light From Nothing
German glassblower and physicist Heinrich Geissler creates sealed glass tubes with two electrodes; the electric current makes gases glow.
Meet the New Gas
British scientists Sir William Ramsay and Morris Travers liquefy air to isolate its various parts; they name one neon, from the Greek for new.
Bring It Home
French engineer Georges Claude makes a lamp from an electrified tube of neon glass.
January 19, 1915
The First Car Light
Claude begins selling his tubes to U.S. companies; the Packard car dealership in Los Angeles is one of the first to buy.
Artkraft Strauss’ neon domination of Times Square reaches its apex and helps form the city’s incandescent, insomniac identity. A May 2006 auction of signs from Artkraft’s archives brings in over $100,000.
Never Mind the Soup Cans
Pop-culture prophet Andy Warhol silk-screens a pink neon cow.
Loud and Clear
Irony or a declaration of status? Big Star’s “#1 Record” cover is a glowing yellow star.
The Bar in the Basement
Nothing said “my parents are cool” like an Anheuser-Busch sign above the basement bar.
Colors That Do Not Exist in Nature
As punk rock trickles down, colors that used to signal Hazard! become the palette of suburban American teen rebellion, popping up in shoes, makeup, hair bows, and torn T-shirts.
In The Neon Rain, New Orleans detective Dave Robicheaux battles government officials, drug kingpins, and the mob while trying to solve the murder of a prostitute.
Twenty-Four-Hour Party People
All across England, and later the world, warehouses are illuminated by glow sticks as Ecstasy-fueled kids dance to Happy Mondays.
Reebok introduces the green-neon-trimmed Court Victory Pump sneaker, which glows in the dark (good for shooting hoops in a pitch-black gym). PF Flyers has neon Keds-like sneakers for those without an athletic bone in their bodies.
You Wear It Where?
Neon migrates to hair and faces at fashion shows for Louis Vuitton, Anna Sui, and Marc Jacobs. Make Up For Ever and M.A.C add neon shadows to their collections.