Yankee Doodle Flagship

Photo: Courtesy of Tommy Hilfiger/John Catrambone

With its limestone façade, sweeping staircases, and crystal chandeliers, Tommy Hilfiger’s new Fifth Avenue store—he’s calling it his “global flagship”—is unmistakably an uptown retail experience. But in a move that feels more like Brooklyn, it’s kitted out with all manner of vintage Americana, culled from the famously sprawling Brimfield Antique Show in Massachusetts. Amid every bit of Tommy you can imagine (and some, like high-end eveningwear, that are new to the Hilfiger shopper) are transfixing oddities like one of those chairs shaped like a hand, and a Marilyn Monroe découpage dress form (681 Fifth Ave., nr. 54th St.; 212-223-1824).

Yankee Doodle Flagship