the hard to shop fors

The Strategist Does the ‘Today’ Show

Earlier this morning, as part of its Stress-Free Holiday series, the Today show invited Strategist senior editor Jessica Silvester to help solve the super-stressful problem of what to get the most puzzling people on your holiday gift list. (This is a topic we’ve investigated with The Hard-to-Shop-Fors, where we’ve been grilling actual hard-to-shop-for people on the things they actually want, the things all their friends want, and the things they definitely don’t want). Above, Silvester and Savannah Guthrie spotlight the best gifts for an Italian grandma who claims she doesn’t need anything, a music-loving 13-year-old boy, an early adopter who already has a few drones, and a 16-year-old girl who’s too old for toys and too young for a bottle of wine. Watch the whole clip above.

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The Strategist Makes Its ‘Today’ Show Debut