celebrity shopping

What the Of a Kind Co-founders Can’t Live Without

Erica Cerulo (left) and Claire Mazur founded Of a Kind in 2010.
Erica Cerulo (left) and Claire Mazur founded Of a Kind in 2010. Photo: courtesy of retailers

If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair, but the hand sanitizer and the electric toothbrush. We asked Claire Mazur and Erica Cerulo, co-founders of website Of a Kind, which items they can’t live without. (In its way, the site is all about the things they can’t live without, so you’ll find much of it there, and on their parent site Bed Bath & Beyond.)