Sanrio, the Japanese toy company most famous for creating kawaii icon Hello Kitty has taken a decidedly 2017 turn with its newer “fringe” characters. These of-the-moment additions complement their cartoon cuteness with — what else? — despair. There’s Aggretsuko, an all-too-familiar red panda, an “office associate in the accounting department of a highly respected trading worker,” who’s a pushover at the office, but releases her pent-up rage toward her co-workers with after-work drinking and hard-core heavy-metal karaoke sessions. (Sound like someone you might know?) She’s matched by Gudetama, a lazy egg yolk who experiences recurring existential crises before he, inevitably, gets eaten. (This is exactly how we felt after all the doomed-Earth talk.) Hello Kitty guided us through the fun-loving ’90s, while her sick-of-it-all descendants are here for the angst of the late 2010s.
The New Guard
A very heavy-metal Hot Topic (!) shirt for the low-key-aggressive Aggretsuko in you.
And here she is again raging against the machine on a key chain (which is pricey because it’s imported from Japan).
Kirimi-chan, introduced in 2013 and a fan favorite at the time, is a fish fillet eager for you to grill and eat it. Another expensive, and rare-in-America, import.
You can be an overeager fish fillet, too.
How adorable is Kirimi-chan’s tiny body here?
Kirimi-chan’s eagerness was soon eclipsed in popularity by Gudetama, the lazy egg yolk. Here, he’ll help you prepare for going back to school.
A pot with attitude to serve rice.
Top off every meal with a lazy egg. This lunch box has partitions to keep all your dishes separate.
Cuddle up with some bacon.
Relieve stress by squishing around the yolk.
Best for a lazy Sunday around the house.