painless shopping

31 of the Best Sanrio Products on Amazon

Sanrio, the Japanese toy company most famous for creating kawaii icon Hello Kitty has taken a decidedly 2017 turn with its newer “fringe” characters. These of-the-moment additions complement their cartoon cuteness with — what else? — despair. There’s Aggretsuko, an all-too-familiar red panda, an “office associate in the accounting department of a highly respected trading worker,” who’s a pushover at the office, but releases her pent-up rage toward her co-workers with after-work drinking and hard-core heavy-metal karaoke sessions. (Sound like someone you might know?) She’s matched by Gudetama, a lazy egg yolk who experiences recurring existential crises before he, inevitably, gets eaten. (This is exactly how we felt after all the doomed-Earth talk.) Hello Kitty guided us through the fun-loving ’90s, while her sick-of-it-all descendants are here for the angst of the late 2010s.

The New Guard

A very heavy-metal Hot Topic (!) shirt for the low-key-aggressive Aggretsuko in you.

And here she is again raging against the machine on a key chain (which is pricey because it’s imported from Japan).

Kirimi-chan, introduced in 2013 and a fan favorite at the time, is a fish fillet eager for you to grill and eat it. Another expensive, and rare-in-America, import.

You can be an overeager fish fillet, too.

Kirimi-chan’s eagerness was soon eclipsed in popularity by Gudetama, the lazy egg yolk. Here, he’ll help you prepare for going back to school.

Have you ever had an egg yolk cool you off? This desk fan has a whole new kind of personality.

A pot with attitude to serve rice.

Top off every meal with a lazy egg. This lunch box has partitions to keep all your dishes separate.

Best for a lazy Sunday around the house.

The Classics