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What Strategist Readers Are Buying: Hair Wash and Sonic Toothbrushes

Welcome back to Your Shopping Cart, wherein we break out the top-five products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

There’s a new champion this round! Writer Molly Young’s ode to Hairstory’s New Wash (which leaves her hair so perfectly shiny and wavy, she doesn’t need to use it more than once a week) compelled several of you to see what all the fuss was about. That bumps the Cosrx pimple patches from Rio Viera-Newton’s skin-care story to second place, just ahead of the Gold & Snail eye patches the very prolific Viera-Newton also recommended to fight off dark circles and under-eye puffiness. Fourth place this week goes to the Tao ultrasonic toothbrush, which we first highlighted a few months ago — and is now $50 cheaper. Finally, our fifth-place winner this round is the Uniqlo cashmere sweater, which, for a limited time (including right now), is on sale for just $40.

1. The Shampoo Replacement I Only Have to Use Once a Week

Hairstory’s New Wash was created by the co-founder of Bumble and Bumble, and it takes a radical approach to shampoo — instead of lathering like your drugstore stuff, it operates more like a conditioner to clean your hair of grime, while leaving the good stuff that gives your hair bounce and waves. Since trying it, writer Molly Young has been converted: “My long hair air-dries perfectly, with no ‘squeaky’ texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp (sorry!) is gone forever. I customarily wash my hair every three days. With New Wash, once a week. When friends remark that my hair looks nice, it’s fun to say, ‘I haven’t shampooed in six months.’ Which is technically accurate.”

2. The Google Doc I Send to People Who Ask About My Skin

These little $5 wonders continue to sell like hotcakes. We’ve been hearing from some of you that they don’t quite work or don’t work as well as you would’ve hoped. A word to the wise: They’re best on pimples that have formed a whitehead or are about to burst (the closer the oil is to the surface, the easier it is for the patch to draw it out). They’re less effective on freshly formed pimples. Be sure to check the other items Rio Viera-Newton included in her story about the ultimate skin-savers, such as collagen creamsnail sheet masksmorning gel cleanser, and lemon peel exfoliator. They all caused Viera-Newton’s friends to comment on the change in her skin: “People started to notice how different I looked and asked what I was using. Tired of responding to texts about moisturizers and serums, I outlined my skin-care favorites in a Google doc and shared it with a few curious friends.”


3. The 14 Products I Use for My Chronic Raccoon Eyes

For stubborn under-eye circles and puffiness, the active ingredient of snail mucin does wonders. Says Viera-Newton: “This is my favorite under-eye product, and don’t make me tell you again why I love snail so much! Its regenerative properties not only work wonders on blemish scars, but also help with any kind of hyperpigmentation, including dark under-eye circles. It’s also super beneficial for helping with wrinkles and dryness.”

4. The UFO-like Toothbrush That Keeps My Teeth Professionally Clean

Writer Rachel Rosenblit first told us about this self-cleaning toothbrush (which, while not much to look at, actually lives in its own storage holder that sanitizes the bristles) a few months ago, but we really sat up and took notice when we spied that it was on sale, down from $129 to just $89. Says Rosenblit: “The 40,0000-stroke-per-minute sonic contraption leaves my teeth and gums feeling so satisfyingly, professionally clean, I actually skipped a couple dental appointments (don’t judge). When I finally got around to going, my dentist seemed inordinately happy with the state of my chompers. (I didn’t even get the flossing lecture.)”

5. This Cashmere Sweater From Uniqlo Is 50 Percent Off

Uniqlo’s ultracomfortable (and already gently priced) cashmere sweater is a favorite layering piece among scores of New York women. Now, at $40, there’s no reason not to snag a couple. As we said earlier this week: “Get it one size up for a sort of slouchy ‘boyfriend sweater’ look, or go your normal size, and pair it with some high-waisted cropped pants and a Peter Pan–collared button-down.”

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.

What Strategist Readers Are Buying: Hair Wash, Toothbrushes