Welcome back to Your Shopping Cart, wherein we break out the top-five products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.
Once again, our top seller this installment is the Hairstory New Wash, a hair cleanser (don’t call it a shampoo) introduced to us by writer Molly Young that gives hair bounce and waves while cleaning and conditioning. In the No. 2 spot is beauty junkie Rio Viera-Newton’s set of Korean snail mucin eye patches — 60 of ’em for just $10 — that take under-eyes from purple to perky. The third-place winner is writer Alice Gregory’s Face Stockholm lipstick in a freakishly flattering shade called Cranberry Veil (which was also a favorite of the late Carolyn Bessette-Kennedy). Right after that is yet another Korean beauty discovery from Viera-Newton — a face mask–slash–social media sensation that revitalizes and brightens your skin for days. And rounding out the top five yet again: a Uniqlo cashmere sweater that’s half off, at just 40 bucks.
The Hairstory New Wash, created by a Bumble and Bumble co-founder, is a new kind of hair product. It’s like a shampoo, except that it doesn’t lather (meaning it doesn’t strip your hair of its bounce-producing oils). It’s not just a conditioner, either. We’ll let writer Molly Young explain what’s so brilliant about the stuff: “My long hair air-dries perfectly, with no ‘squeaky’ texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp (sorry!) is gone forever. I customarily wash my hair every three days. With New Wash, once a week. When friends remark that my hair looks nice, it’s fun to say, ‘I haven’t shampooed in six months.’ Which is technically accurate.”
If you’ve read beauty writer Rio Viera-Newton’s treatise on the best skin-care products, you know how much she loves snail slime. For fighting under-eye puffiness and wrinkles, she swears by the stuff in the form of eye patches, too. Says Viera-Newton: “This is my favorite under-eye product, and don’t make me tell you again why I love snail so much! Its regenerative properties not only work wonders on blemish scars, but also help with any kind of hyperpigmentation, including dark under-eye circles. It’s also super beneficial for helping with wrinkles and dryness.”
Writer Alice Gregory was only in college when she discovered the Face Stockholm store in Rhinebeck, but once she laid her eyes on the brand’s particular shade of red lipstick, she was smitten: “The brick but still bright color is freakishly flattering, and the semi-sheer coverage makes it look especially good on an otherwise bare face. At the time, I bought it specifically because it reminded me of Carolyn Bessette-Kennedy. Then, years later, Cat Marnell linked to a blog post that ‘proved’ (whatever that means) that indeed CBK was a Face Stockholm Cranberry Veil fanatic!” Note: It’s available in shades other than Cranberry Veil, too.
The Korean beauty face mask Hanacure became an Instagram hit when Drew Barrymore put up a picture of herself wearing it, so of course beauty obsessive Rio Viera-Newton had to try it out. Viera-Newton knows from face masks (she’s reviewed a baker’s dozen of them) and was still sufficiently impressed by the four-mask package: “Compared to other masks in my regimen that typically target one issue, this mask covers quite a few bases: It’s good for calming blemishes, providing a plumpness that fills fine lines, and brightening dull spots. After four uses, I noticed an elasticity in my skin that I hadn’t seen before, though the brightening effect subsided after 24 hours.” You can buy the mask in single sets, too.