prime day 2018

What Strategist Readers Are Buying on Prime Day: Micellar Water and Toothbrushes

Beauty tools, toothbrushes, pillows, and sous-vide machines.

Welcome back to Your Shopping Cart, wherein we break out the top five products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

Today, we’re doing a special Prime Day edition. While Amazon’s big day of sales doesn’t officially end until 3 a.m. ET, we’ve already gotten a clear picture of what Strategist readers have been buying. Below, your Prime Day top ten.

1. Everything We’ve Written About That’s on Sale for Prime Day

Our top seller was no contest — lots and lots of you bought the Sonicare toothbrush, which might just be the best deal of Prime Day 2018.

2. If You Buy One Thing on Prime Day, Make It This Hypoallergenic Coop Pillow

Strat writer Lori Keong is agnostic about her sleep position, which is what makes the Coop pillow a favorite: “The shredded texture means that it’s adaptable enough to auto-adjust to my sleep positions, evenly supporting my head no matter how I’m angled. And how comfortable: Sleeping on it feels like a warm hug for your head, cushy and soft. A year later, it’s still as fluffy as the day I got it.” It’s no longer on sale, but it’s still worthy of consideration.

4. Everything We’ve Written About That’s on Sale for Prime Day

The famed Instant Pot went on sale a few times (selling out and coming back again), and while it’s not on sale anymore, many of you snatched one up.

5. Everything We’ve Written About That’s on Sale for Prime Day

Not everything that went on sale was some crazy-expensive appliance. Lots of you added a 50-percent-off Fire TV stick to your carts, too. For an even crazier deal, you can buy the stick as a bundle with the Echo Dot for $45 (that’s half off both items individually).

7. The Best Products on Sale for Prime Day, According to Hyperenthusiastic Reviewers

Headed into the wilderness this summer? There’s no better accessory according to trusty Amazon reviewers than this portable water filter, which makes even scummy river water potable.

8. If You Buy One Thing on Prime Day, Make It a Joule Sous-Vide Machine

A great many of you were convinced by Strategist writer Maxine Builder’s ode to the Joule sous-vide: “Sous-vide cooking is arguably the easiest way to make sure meat is properly cooked every single time, from perfectly medium-rare steaks to reliably tender, never rubbery pork chops. That accuracy and consistency are why these gadgets have been used in fancy, professional kitchens for years; in fact, back in 2005, Thomas Keller shared a recipe with us for turkey breast ’cuit sous vide’ that he served at Per Se.”