deal of the day

‘The Rolls-Royce of Beach Chairs’ Is on Sale

Photo: by Bobby Doherty

Just like Boxing Day is the best time of the year to buy holiday cards, the week after Labor Day is the best time to stock up on beach supplies for next summer (with the added bonus of probably a few more weeks of sweltering beach weather). As it so happens, there’s a “patio furniture” sale going on over at Amazon, and our favorite beach chair, the Telescope Casual’s Original Mini-Sun Chaise, is 20 percent off. Here’s what writer Lauren Levy had to say about it back in June: “Let’s start with the company itself, a fifth-generation family business founded in 1903 right here in New York City. It’s the oldest, most experienced manufacturer of beach chairs in America (most are made in Asia), and they use a unique telescoping process (hence the name), which extrudes the aluminum and makes for a far stronger chair. So strong that these chairs are known to last a decade. The handles are hand-carved wood and pulling them back and forth adjusts the chair among four positions, one of which is completely flat. While the chair doesn’t come with backpack straps, it does only weigh seven pounds, so it’s easy enough to carry around. And finally, in such a stripe-heavy category, it comes in the very rare white, while the sun-shielding canopy (sold separately) is available in 15 colors and patterns for mixing and matching, if you prefer a little pop.”

She notes that this chair does not come cheap: “This thing is expensive. But … it’ll last a decade. And it’s worth noting that Eytan Benzeno, who founded one of the first online beach outlets back in 1999,, calls this the Rolls-Royce of beach chairs. ‘Once you’ve had one, you would spend the money again,’ he says. ‘It’s really for connoisseurs.’”

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‘The Rolls-Royce of Beach Chairs’ Is on Sale