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What Strategist Readers Are Buying: Hatchimals and Lip Masks

Photo: Courtesy of the retailers

Welcome back to Your Shopping Cart, wherein we reveal the top ten products that you, devoted Strategist readers, bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

Lots of you are getting a head start on your holiday shopping, buying toys from our guides of expert-recommended picks for kids of all ages. Trend forecasters we spoke with predicted that “surprise” and “mystery” toys would be flying off the shelves, and four of those appear on our list this week: the ever-popular Hatchimals, mystery rescue pets, giant toy-filled eggs designed by a pint-size YouTube star, and collectible dolls with unicorn-hued hair. Our biggest non-toy best seller is this power drill brush-attachment that writer Maxine Builder uses to deep-clean her bathroom. Usually a dominant category, only two beauty products make the list this week: last installment’s eighth-place finisher, this K-beauty glass skin serum, slips to tenth, and a newcomer, beauty writer Rio Viera-Newton’s favorite tinted lip moisturizer, makes its debut at number six. Some old favorites are also back, like these hemp oil capsules, which have slipped from sixth to seventh, this plush bathrobe, which dropped from seventh to eighth, and a pillow perfect for side-sleepers — which hasn’t been seen on the list since July — reappears at number nine.

1. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (Previous position on the list: N/A, new entry)

Hatchimals, the baby animal toys that reveal their gender when they “hatch,” have been selling out for three years in a row, and Adrienne Appell of the Toy Association doesn’t see Hatchi-mania stopping anytime soon. “The huge trend right now [is with] collectible toys and unboxing toys,” she says. “They’re doing extremely well […] and are definitely something kids are asking for.” This limited edition set is an Amazon exclusive. For more kids’ gift ideas, check out the other toys experts recommend in this story — almost all of them are selling very well.

2. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

Another toy with an endearing surprise, these Scruff-a-Luvs rescue pets come as matted fur balls. Only after kids wash, dry, and comb them will they discover if their new “pet” is a dog, a cat, or a bunny.


3. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

There are 36 varieties of these long-haired, wide-eyed dolls, but the “blind box” makes a mystery of which one you’ll get. Strategist writer and editor Liza Corsillo explains, “Their motto is ‘Big hair, don’t care,’ and they come with every shade of unicorn hair you can imagine. When you open each box you can pull, peel, and reveal 11 surprises.”

4. Nothing’s Ever Gotten My Bathroom As Clean As This Power Drill Brush Has (New entry)

You probably wouldn’t consider taking a power drill to your bathroom tiles or tub, but with this brush attachment, Strategist writer Maxine Builder argues that it’s actually the best way to get a deep clean. “The drill did all the hard work, scrubbing faster and harder than I ever could by hand, and the results were noticeable even after the first pass,” she says. “All the built-up grime had basically disappeared,”

5. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

Ryan’s only 7 years old, but he hosts a popular YouTube channel (with more than 17 million subscribers), on which he unboxes and reviews new toys. Now he has his own line of toys, like this giant egg filled with all things plushy, squishy, and otherwise Ryan-approved.

6. The Best Lip Moisturizer I’ve Ever Tried Leaves the Nicest Tint (New entry)

Strategist beauty writer Rio Viera-Newton often suffers from dry skin and, especially at this time of year, dry and chapped lips. She’s tried other lip balms before, but this tinted lip moisturizer is her favorite by far. “This product has single-handedly changed the game,” she says. “On top of giving you the most nourishing boost of hydration to your lips, it also gives your lips the most beautiful, slightly bitten, flush.” It was temporarily out of stock at Sephora, but it’s available again now if you want to buy a few tubes for winter.

7. The Best CBD and Hemp Products for the Tasteful Non-Stoner (6)

These CBD-infused chill pills have been on the list for a few weeks now, and with some of the more stressful parts of the holiday season still ahead of us (jam-packed stores and Thanksgiving table politics, anyone?) we suspect they’ll have some staying power. According to writer Michelle Lhooq, these hemp oil capsules are “some of the strongest out there, and popping one is the simplest way to get your chill on.”

8. What’s the Best Bathrobe? (7)

Now that the weather’s getting colder — with lots of the country having seen snow last week — we’re all about cozying up in our warmest bathrobes. Since Parachute makes some of our favorite linen sheets, it’s not surprising that the start-up’s bathrobe is also a winner. Writer Amanda FitzSimons says “it’s been something of a viral hit: At its peak, Parachute’s waiting list for the bathrobe was 1,900 people long.” And for the next few weeks, you can check it out and buy in person at our Soho pop-up shop.

9. What’s the Best Pillow for Side Sleepers? (Off last list)

This pillow, designed for side-sleepers, has been a longtime Strategist favorite but it actually hasn’t hit the list since July. We first discovered it when our deputy editor Jason Chen tested out a wide selection of side-sleeper pillows and concluded that the Wamsutta Extra-Firm was the most comfortable and supportive of all: “Unlike other pillows that mistake plushness or fluffiness for support, the WEF didn’t sink as soon as I rested my head. Instead, it had a firm, satisfying spring — it’s a different sensation, but one I took to right away. And even though I didn’t do any measuring, my head felt more propped up from the mattress and sheets than any other pillow.”

10. The ‘Glass Skin’ Serum Hoarded by Editors and Redditors Is Back in Stock (8)

Our writer Lori Keong has great skin, and she attributes it to this holy-grail serum by Peach & Lily that she calls, without “hyperbole, the best hydrating serum I’ve ever tried.” Thanks to this glowing endorsement (and her glowing “glass skin,” which she explains is the result of the “Korean beauty technique of prepping your skin so it looks so healthy and hydrated that it looks practically translucent”), and perhaps thanks to your enthusiasm, the product sold out. We’re happy to report it’s back in stock.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.

What Strategist Readers Are Buying: Hatchimals and Lip Masks