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What Strategist Readers Are Buying: Hatchimals and Lip Masks

Photo: Courtesy of the retailers

Welcome back to Your Shopping Cart, wherein we reveal the top ten products that you, devoted Strategist readers, bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

Lots of you are getting a head start on your holiday shopping, buying toys from our guides of expert-recommended picks for kids of all ages. Trend forecasters we spoke with predicted that “surprise” and “mystery” toys would be flying off the shelves, and four of those appear on our list this week: the ever-popular Hatchimals, mystery rescue pets, giant toy-filled eggs designed by a pint-size YouTube star, and collectible dolls with unicorn-hued hair. Our biggest non-toy best seller is this power drill brush-attachment that writer Maxine Builder uses to deep-clean her bathroom. Usually a dominant category, only two beauty products make the list this week: last installment’s eighth-place finisher, this K-beauty glass skin serum, slips to tenth, and a newcomer, beauty writer Rio Viera-Newton’s favorite tinted lip moisturizer, makes its debut at number six. Some old favorites are also back, like these hemp oil capsules, which have slipped from sixth to seventh, this plush bathrobe, which dropped from seventh to eighth, and a pillow perfect for side-sleepers — which hasn’t been seen on the list since July — reappears at number nine.

1. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (Previous position on the list: N/A, new entry)

Hatchimals, the baby animal toys that reveal their gender when they “hatch,” have been selling out for three years in a row, and Adrienne Appell of the Toy Association doesn’t see Hatchi-mania stopping anytime soon. “The huge trend right now [is with] collectible toys and unboxing toys,” she says. “They’re doing extremely well […] and are definitely something kids are asking for.” This limited edition set is an Amazon exclusive. For more kids’ gift ideas, check out the other toys experts recommend in this story — almost all of them are selling very well.

2. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

Another toy with an endearing surprise, these Scruff-a-Luvs rescue pets come as matted fur balls. Only after kids wash, dry, and comb them will they discover if their new “pet” is a dog, a cat, or a bunny.

3. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

There are 36 varieties of these long-haired, wide-eyed dolls, but the “blind box” makes a mystery of which one you’ll get. Strategist writer and editor Liza Corsillo explains, “Their motto is ‘Big hair, don’t care,’ and they come with every shade of unicorn hair you can imagine. When you open each box you can pull, peel, and reveal 11 surprises.”

4. Nothing’s Ever Gotten My Bathroom As Clean As This Power Drill Brush Has (New entry)

You probably wouldn’t consider taking a power drill to your bathroom tiles or tub, but with this brush attachment, Strategist writer Maxine Builder argues that it’s actually the best way to get a deep clean. “The drill did all the hard work, scrubbing faster and harder than I ever could by hand, and the results were noticeable even after the first pass,” she says. “All the built-up grime had basically disappeared,”


5. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters (New entry)

Ryan’s only 7 years old, but he hosts a popular YouTube channel (with more than 17 million subscribers), on which he unboxes and reviews new toys. Now he has his own line of toys, like this giant egg filled with all things plushy, squishy, and otherwise Ryan-approved.


6. The Best Lip Moisturizer I’ve Ever Tried Leaves the Nicest Tint (New entry)

Strategist beauty writer Rio Viera-Newton often suffers from dry skin and, especially at this time of year, dry and chapped lips. She’s tried other lip balms before, but this tinted lip moisturizer is her favorite by far. “This product has single-handedly changed the game,” she says. “On top of giving you the most nourishing boost of hydration to your lips, it also gives your lips the most beautiful, slightly bitten, flush.” It was temporarily out of stock at Sephora, but it’s available again now if you want to buy a few tubes for winter.