year in review

What Strategist Readers Bought: The 25 Top-Selling Things of 2018

Photo: Courtesy of the retailers

Welcome to the year-end megaedition of Your Shopping Cart, wherein we break out the top products that you, devoted Strategist readers, all bought in droves. Because it’s the end of the year, we’re blowing this out with 25 of the best-selling products that you bought in 2018. Skin care, bedding, and towels make a strong showing, as do kids’ toys both classic (the Radio Flyer wagon) and trendy (Hatchimals), and more. Several of these items (like the beard trimmer, bathrobe, and blender) would even make great holiday gifts.

1. The Google Doc I Send to People Who Ask About My Skin

Considering that they’ve appeared on our readers’ best-seller list 21 times in 2018, were the number-one best-sellers 5 of those times, and are currently the top seller at our holiday pop-up store, we can confidently say that these pimple-zapping patches — which come recommended by Strategist beauty writer Rio Viera-Newton — were our readers’ favorite product of the year.

2. The 14 Products I Use for My Chronic Raccoon Eyes

Another of Rio’s favorites (and another five-time number-one best-seller this year), these patches get rid of dark under-eye circles and bags, fast. Rio says they’re also helpful for wrinkles and dry skin.

3. What’s the Best Beard Trimmer?

After writer Kurt Soller’s rave review of this vacuum-powered beard trimmer (he calls it “a godsend”), it went on to become a staple on our best-seller list, appearing 12 times this year.

4. The ‘Most Painful Mask Ever’ Is Like a Dyson for My Pores

Known among beauty YouTubers as “the “most painful mask ever,” this pore-suctioning peel-off mask intrigued writer Garrett Munce. “My pores become microscopic, like I’ve taken a Dyson to them,” he said of using the mask, and our readers were sold.

5. The 14 Best Lesser-Known Korean-Beauty Skin-Care Products on Amazon, According to Hyperenthusiastic Reviewers

Strategist writer Lori Keong unearthed this hidden gem during our Made in Korea week. An aesthetician Amazon reviewer says it’s “nearly identical in texture and performance” to the much pricier, and beauty editor-beloved, SkinCeuticals vitamin C serum.

6. What Is the Best Lube?

As part of our Things We Don’t Talk About series, Strategist writer Maxine Builder asked sex-positive retailers, sex educators and advocates, and sex workers for their lube recommendations. This fancy-looking one, chosen by Samantha Bard, co-owner of Shag in Williamsburg, came out on top — and it went on to make our best-seller list five times this year.

7. The 11 Best Bed Sheets on Amazon, According to Hyperenthusiastic Reviewers

Like a lot of products on this list, these Mellanni sheets were also a 2017 best-seller. We uncovered them thanks to their now 47,000-plus Amazon reviews. As one buyer says, “It’s honestly what I would imagine lying on a cloud would feel like.”

8. The 10 Best Towels on Amazon, According to Hyperenthusiastic Reviewers

Another home basic hitting the annual best-seller list two years in a row, these plush bath towels were also an Amazon find. This very enthusiastic review won us over: “Comparable to a single-malt scotch, a dry-aged steak, or a Cuban cigar, these towels are one of life’s great pleasures.”

9. The Unlikely Tale of an $89 Amazon Coat That’s Taken Over the Upper East Side

Last winter, Strategist associate editor Katy Schneider wrote about this expensive-looking but actually very cheap coat that was appearing on fashionable women all over the Upper East Side. The craze has since spread throughout the city — and certainly among our readers.

10. The 15 Best Comforters on Amazon, According to Hyperenthusiastic Reviewers

If you’re looking for the best duvet to pair with those new Mellanni sheets, you can’t do much better than this Amazon best-seller with more than 6,000 reviews. One reviewer said it best: “BIG, FLUFFY, HUGE, CLOUD-LIKE.”

11. What’s the Best White T-shirt for Women?

We love a classic white T-shirt, and this one from Everlane has achieved holy-grail status. Recommended by Elizabeth Rose of Café Gitane, who’s a fan of the brand’s ethical transparency and the shirt’s deep V-neck, it’s been on our best-seller list 12 times this year.

12. The 21 Holiday Toys to Buy Now Before They Sell Out, According to Trend Forecasters

As one trend forecaster told Strategist writer/editor Liza Corsillo: “The huge trends right now are collectible toys and unboxing toys,” and these surprise-gender Hatchimal toys are on the top of kids’ holiday wish lists for the third year running. Plus, they took over our last two reader best-seller lists of the year.