year in review

What Strategist Readers Bought: The 25 Top-Selling Things of 2018

Photo: Courtesy of the retailers

Welcome to the year-end megaedition of Your Shopping Cart, wherein we break out the top products that you, devoted Strategist readers, all bought in droves. Because it’s the end of the year, we’re blowing this out with 25 of the best-selling products that you bought in 2018. Skin care, bedding, and towels make a strong showing, as do kids’ toys both classic (the Radio Flyer wagon) and trendy (Hatchimals), and more. Several of these items (like the beard trimmer, bathrobe, and blender) would even make great holiday gifts.

1. The Google Doc I Send to People Who Ask About My Skin

Considering that they’ve appeared on our readers’ best-seller list 21 times in 2018, were the number-one best-sellers 5 of those times, and are currently the top seller at our holiday pop-up store, we can confidently say that these pimple-zapping patches — which come recommended by Strategist beauty writer Rio Viera-Newton — were our readers’ favorite product of the year.

2. The 14 Products I Use for My Chronic Raccoon Eyes

Another of Rio’s favorites (and another five-time number-one best-seller this year), these patches get rid of dark under-eye circles and bags, fast. Rio says they’re also helpful for wrinkles and dry skin.

3. What’s the Best Beard Trimmer?

After writer Kurt Soller’s rave review of this vacuum-powered beard trimmer (he calls it “a godsend”), it went on to become a staple on our best-seller list, appearing 12 times this year.

4. The ‘Most Painful Mask Ever’ Is Like a Dyson for My Pores

Known among beauty YouTubers as “the “most painful mask ever,” this pore-suctioning peel-off mask intrigued writer Garrett Munce. “My pores become microscopic, like I’ve taken a Dyson to them,” he said of using the mask, and our readers were sold.

5. The 14 Best Lesser-Known Korean-Beauty Skin-Care Products on Amazon, According to Hyperenthusiastic Reviewers

Strategist writer Lori Keong unearthed this hidden gem during our Made in Korea week. An aesthetician Amazon reviewer says it’s “nearly identical in texture and performance” to the much pricier, and beauty editor-beloved, SkinCeuticals vitamin C serum.

6. What Is the Best Lube?

As part of our Things We Don’t Talk About series, Strategist writer Maxine Builder asked sex-positive retailers, sex educators and advocates, and sex workers for their lube recommendations. This fancy-looking one, chosen by Samantha Bard, co-owner of Shag in Williamsburg, came out on top — and it went on to make our best-seller list five times this year.