deal of the day

Today Only, the Tesla of Electric Toothbrushes Is 50 Percent Off

Photo: Courtesy of the retailer

Ever since writer Stephen Haskell first sang the praises of the Sonicare electric toothbrush, we’ve been convinced it’s the best one out there. He writes that “brushing itself feels like a mouth massage, gentle while still providing adequate pressure.” After the first time he used it, he says, “I ran my tongue across my teeth and felt each curve and ridge in an entirely new way, as if I’d just had my braces removed.” Strategist senior editor Simone Kitchens agrees: “It’s the closest approximation to that thorough, just-back-from-the-dentist squeaky clean — even all the nooks and crannies feel professionally polished up.” And if you’re not already sold, Kathleen Hou, beauty director at the Cut, reports that Beyoncé and Jay Z are rumored to be Sonicare fans as well. The rarely on-sale brush is currently only $100 — half off the usual price — but only for the rest of the day.

The matte-black version (Haskell calls it “sleek and modern, like it was designed in Cupertino”) is also on sale.

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Today Only, the Tesla of Electric Toothbrushes Is Half Off