If you’re looking for the most powerful hair dryer or handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Regular readers of the Strategist will know that we’ve turned to resident Cool Guy Chris Black (he’s a partner at brand consultancy Public Announcement) to help us answer both of those questions, and to get more of Chris’s advice, he’s now answering reader questions for us in a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at email@example.com.
When I was 24 and getting my start in the music business, I had a life-altering traumatic experience. Leaving the Paramount Hotel (LOL, Epic Records’ choice) I got stuck in a torrential downpour in Times Square en route to an important meeting at the Sony Building. I showed up looking like a lost, wet dog. Since then, I have HATED the rain.
So when God decides to take a piss, I prepare. I am not one of these people who think umbrellas are useless. I have a few, but just cheap ones. If I were to invest, I would go for with a chic black 62-inch windproof model from GustBuster (great name). Full coverage, baby.
If I am feeling more sleek, I’ll do my Veilance anorak (full disclosure: I do work for Arc’Teryx).
On other rainy days, I will rock this Stone Island jacket (arm patch off, of course), because I want to feel like I am at Glastonbury watching Oasis reunite.
Otherwise, I lace up my District Vision sneakers, because they are both waterproof and a colorful stunt. Both keep my dogs dry. Obviously, I take this shit seriously. Showing up fresh in spite of the elements requires preparation.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.