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What Strategist Readers Are Buying: Swedish Dishcloths and Denim Shirts

Photo: Courtesy the vendors

Welcome back to Your Shopping Cart, wherein we break out the top ten products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to too.

The reign of a dentist-approved electric toothbrush continues as it earns the first-place spot for the fifth consecutive time. While our last list featured four moisturizers, only two hang on this week — a gentle everyday lotion in second and a rich night cream in sixth. A set of superabsorbent Swedish dishcloths debuts on the list in third place, followed by a dermatologist-recommended wrinkle cream in fourth. One of our perennial bestsellers, a pillow for side sleepers, rounds out the top five. After a short break, a plush dog bed returns to the list in seventh, and last time’s tenth-place finisher, an affordable vitamin-C serum, jumps a couple of spots to eighth place. We close out with two products that, while new to our list, have serious cult followings: a Strategist writer’s favorite denim shirt and a lip balm beloved by teens and beauty writers alike.

This electric toothbrush is a favorite of dentists, Amazon reviewers, and, clearly, our readers. The pros like that it both rotates and oscillates (vibrates) to clean teeth and remove plaque, and one reviewer raves: “This toothbrush leaves my teeth feeling like they’ve been power-washed.”

Now that the weather is getting colder, it makes sense that lots of you are stocking up on this thick cream (for both face and body) that dermatologists recommend for dry skin. Derms also like it for mature skin or anyone dealing with the drying effects of taking Accutane. Experts say it replenishes ceramides, natural lipids that are often missing in dry skin. Plus, it’s “fragrance free, so it is suitable for those with sensitive skin and doesn’t feel greasy,” and budget friendly. After a fifth-place finish last time around, it jumps to second this week.

Earlier this month, writer Ashlea Halpern tipped us off to these cheery, patterned Swedish dishcloths, which are superabsorbent, soft, and quick-drying. Made from a blend of biodegradable cellulose and renewable cotton, the cloths are an ecofriendly “game changer,” according to Halpern, who says she used to “plow through half a roll [of paper towels] in one cleaning session” before switching to the dishcloths.

This retinol night cream that dermatologists say is actually effective in treating and preventing wrinkles is becoming a staple on our list, making its fourth consecutive appearance. Derms explain that it can “increase cellular turnover and encourage the formation of new skin as well as the production of collagen and elastin, all of which help to reduce fine lines and wrinkles.” Because it’s more mild than its prescription cousin, retinoid, it’s also “gentle enough to use on more sensitive, wrinkly skin around the eyes.”

If you’re thinking it’s time to replace your pillow, this longtime favorite of ours (which has made the bestseller list 22 times now) would be a solid replacement pick. We discovered it when we tested a wide selection of pillows designed for side sleepers and concluded that the Wamsutta Extra-Firm was the most comfortable and supportive of them all: “Unlike other pillows that mistake plushness or fluffiness for support, the WEF didn’t sink as soon as I rested my head. Instead, it had a firm, satisfying spring — it’s a different sensation but one I took to right away. And even though I didn’t do any measuring, my head felt more propped up from the mattress and sheets than with any other pillow.”

Another popular CeraVe product, this moisturizer that’s rich in ceramides and hydrating hyaluronic acid was rated the best overall night cream when we polled dermatologists. “This is an excellent moisturizer for when the weather starts getting cold and your skin starts losing more moisture,” according to one doctor we spoke with. Others say it’s just as effective as much more expensive creams.