painless shopping

The Strategist U.K. Has Informed Us That Amazon Has a Surprisingly Elegant British House Line

Photo: courtesy of the retailer

It’s a real cross-border exchange of ideas situation here between us and the Strategist U.K.: our British friends have turned us on to such things as this motor-powered shower squeegee, a face cream everyone in Finland uses, and a drying rack that one writer accidentally introduced to all of Northern Scotland.

And most recently, they taught us about find., Amazon’s U.K.-based house clothing line. Writer Jeanne Sutton wrote about a pair of find. £23 elastic-waist pants she can wear to work (“They’re almost like pyjama bottoms, all the while managing to pull off ‘youngish professional’”), so we had to see if they were available here. Sadly, they are not, but in the process we learned that there is a whole slew of extremely inexpensive find. items for sale in the U.S. On the whole, the clothing is much more understated and elegant and drapey than the usual Amazon house fashion line offerings; the sweaters, pants, and coats wouldn’t feel out of place at Cos or Theory. Below, some of our favorite find. finds.