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What Strategist Readers Are Buying: Cozy Joggers and Dopp Kits

Photo: Courtesy of the vendors

Welcome back to Your Shopping Cart, wherein we break out the top-ten products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

We’ve definitely entered holiday gift-shopping season (Black Friday is less than two weeks away after all), so it’s not surprising that the doll that trend forecasters told us would be this year’s hottest toy tops our best-seller list. It’s followed by a dentist-approved electric toothbrush that’s settled into second place after a monthslong run in first. We also have three moisturizers on the list for soothing dry winter skin — a gentle everyday lotion in third, a rich night cream in fifth, and a lightweight gel in sixth. Some comfortable (yet put-together-looking) joggers, the only newcomer this week, debuted in fourth place. A board book for toddlers, another good gift idea, returns to the list, in seventh, after a short hiatus, while last time’s seventh-place finisher, an affordable vitamin C serum, slips to eighth. Our perennial favorite pillow for side-sleepers holds down ninth place for the second time in a row, while this handsome Dopp kit rounds out the list in tenth.

Earlier this month, we spoke with trend forecasters who predicted that the Skyrocket Blume Doll would be the most popular gift for kids this holiday season. It looks like they were spot-on, as the doll shot to first place. Adrienne Appell, senior director of communications at the Toy Association, says the doll — which starts out looking like a potted plant and comes with a little watering can — is a new take on the “surprise toy” trend, in that you don’t know what exactly you’re going to get until you open it. “The hair of the doll is made of slow-rise foam,” Appell says, “and when you water the ‘plant’ it looks as if your doll is blooming from the pot.”

After five consecutive first-place finishes, this electric toothbrush got bumped to second on our last list, and it remains there this week. It’s a favorite of dentists, Amazon reviewers, and, clearly, our readers, as it’s made our list 11 times now. The pros like that it both rotates and oscillates (vibrates) to clean teeth and remove plaque. And one reviewer raves: “This toothbrush leaves my teeth feeling like they’ve been power-washed.”

Now that the weather is getting colder, it makes sense that lots of you are stocking up on this thick cream for both face and body that dermatologists recommend for dry skin. Derms also like it for mature skin, or anyone dealing with the drying effects of taking Accutane. Experts say it replenishes ceramides, natural lipids that are often missing in dry skin. It’s also “fragrance-free, so it is suitable for those with sensitive skin and doesn’t feel greasy.” And it’s budget-friendly. It holds down its third-place spot for the second time in a row.