cyber monday 2019

What Strategist Readers Are Buying: Black Friday Edition

Photo: Courtesy Retailer

Welcome back to Your Shopping Cart, wherein we break out the top-ten products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

Black Friday has come and gone, and Cyber Monday is nearing its close. That means you have only a few more hours to take advantage of all the best sales of the season, so we thought now would be a good time to highlight some of the most popular products your fellow Strategist readers have been buying like crazy over Black Friday, so you too can take advantage of these deals before they run out. Cult favorite Glossier dominated the list, with its Balm Dotcom and Boy Brow kicking things off in first and second place. Readers were also buying up some high-tech tools to clean their teeth and charge their phone as well as some Nike leggings for working out and hanging out. The Amazon coat snagged a spot, as did one of this year’s most popular toys and an interactive children’s book, because who needs more gifting than the kids in your life? Last but not least are the Outdoor Voices CloudKnit sweatpants, which are rarely on sale, so don’t miss this opportunity to shop at a discount.


Strategist beauty expert Rio Viera-Newton has Balm Dotcom on her list of the best Glossier Cyber Monday deals. The rarely-on-sale brand is offering 20 percent off sitewide. This three-pack is the best deal on its signature lip balm, and you can get your pick of scents. Rio recommends the coconut for clear, nice-tasting hydration; the rose for a subtle pink tint; and the berry for the yummiest, prettiest, and boldest blackberry shade.

This is another must-buy on Rio’s Glossier roundup. If you’re struggling to keep up with the bushy-brow trend, this petite spoolie is here to save the day. It miraculously brushes up even the sparsest hairs to create a fuller look with minimal effort — and they’ll still appear fairly natural. Rio uses the clear on little-to-no-makeup days and the brown for a bolder look on nights out.


This wireless charging pad made our list of best Amazon Cyber Monday deals for a reason. It’s one of the only two brands Apple recommends for wirelessly charging your iPhone, and you can get it now for less than half the original price.

This electric toothbrush is a regular on our monthly best-sellers list — 12 times in a row — so we’re not shocked to see it make an appearance on this list of Cyber Week buys. Dentists love it, as do Amazon reviewers, and clearly Strategist readers are fully on the Oral-B bandwagon as well. If you’d like to join, now’s still a good time to do it.

Another pick from Rio’s piece on the best Glossier Cyber Monday buys. The Lash Stick is her “holy grail” mascara, since it doesn’t flake or run throughout the day, and it’s easy to remove. But don’t dillydally on this Glossier sale: It ends tonight.

6. Nike Pro Tights

These Nike leggings were such a popular buy they sold out at Nordstrom, but they’re still available (and on sale) at Zappos. (You can find more picks for Nordstrom here.)


Not only was this Blume Doll on our roundup of November best sellers, it’s also one of our picks for top kids’ toy this holiday season. Adrienne Appell, senior director of communications at the Toy Association, says the doll — which starts out looking like a potted plant and comes with a little watering can — is a new take on the “surprise toy” trend, as you don’t know what you’re going to get until you open it. Stock up while it’s still on sale.