cyber monday 2019

What Strategist Readers Are Buying: Black Friday Edition

Photo: Courtesy Retailer

Welcome back to Your Shopping Cart, wherein we break out the top-ten products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to, too.

Black Friday has come and gone, and Cyber Monday is nearing its close. That means you have only a few more hours to take advantage of all the best sales of the season, so we thought now would be a good time to highlight some of the most popular products your fellow Strategist readers have been buying like crazy over Black Friday, so you too can take advantage of these deals before they run out. Cult favorite Glossier dominated the list, with its Balm Dotcom and Boy Brow kicking things off in first and second place. Readers were also buying up some high-tech tools to clean their teeth and charge their phone as well as some Nike leggings for working out and hanging out. The Amazon coat snagged a spot, as did one of this year’s most popular toys and an interactive children’s book, because who needs more gifting than the kids in your life? Last but not least are the Outdoor Voices CloudKnit sweatpants, which are rarely on sale, so don’t miss this opportunity to shop at a discount.

Strategist beauty expert Rio Viera-Newton has Balm Dotcom on her list of the best Glossier Cyber Monday deals. The rarely-on-sale brand is offering 20 percent off sitewide. This three-pack is the best deal on its signature lip balm, and you can get your pick of scents. Rio recommends the coconut for clear, nice-tasting hydration; the rose for a subtle pink tint; and the berry for the yummiest, prettiest, and boldest blackberry shade.

This is another must-buy on Rio’s Glossier roundup. If you’re struggling to keep up with the bushy-brow trend, this petite spoolie is here to save the day. It miraculously brushes up even the sparsest hairs to create a fuller look with minimal effort — and they’ll still appear fairly natural. Rio uses the clear on little-to-no-makeup days and the brown for a bolder look on nights out.

This wireless charging pad made our list of best Amazon Cyber Monday deals for a reason. It’s one of the only two brands Apple recommends for wirelessly charging your iPhone, and you can get it now for less than half the original price.

This electric toothbrush is a regular on our monthly best-sellers list — 12 times in a row — so we’re not shocked to see it make an appearance on this list of Cyber Week buys. Dentists love it, as do Amazon reviewers, and clearly Strategist readers are fully on the Oral-B bandwagon as well. If you’d like to join, now’s still a good time to do it.

Another pick from Rio’s piece on the best Glossier Cyber Monday buys. The Lash Stick is her “holy grail” mascara, since it doesn’t flake or run throughout the day, and it’s easy to remove. But don’t dillydally on this Glossier sale: It ends tonight.

These Nike leggings were such a popular buy they sold out at Nordstrom, but they’re still available (and on sale) at Zappos. (You can find more picks for Nordstrom here.)


Not only was this Blume Doll on our roundup of November best sellers, it’s also one of our picks for top kids’ toy this holiday season. Adrienne Appell, senior director of communications at the Toy Association, says the doll — which starts out looking like a potted plant and comes with a little watering can — is a new take on the “surprise toy” trend, as you don’t know what you’re going to get until you open it. Stock up while it’s still on sale.

8. Press Here Board Book

This interactive book intended to help children learn to read wasn’t actually included in any Black Friday posts, but this pick from our gift guide for 2-year-olds was a best seller over the weekend and is actually on sale, so we’re still including it here. It features colorful “buttons” to let toddlers learn about cause and effect, find patterns, make predictions, learn colors, and remember sequences.

The Amazon coat that took over the Upper East Side in 2018 has maintained its popularity this year with some updates, and though Strategist readers got early access to the discount, everyone can get the deal now, since all versions of the Orolay coat are 30 percent off. Just be sure to check off the coupon on Amazon before you put it in your cart.

Years after former Grub Street editor (and co-founder of Great Jones) Sierra Tishgart wrote an ode to these Outdoor Voices sweatpants, she confirmed that she remains just as passionate about them in 2019. She now owns a second pair and still finds them as flattering as they are comfortable. And just in time for hibernation season, they’re still on sale at Outdoor Voices. This sale is all you needed to rationalize your athleisure spending.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

What Strategist Readers Are Buying: Black Friday Edition