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Everything Worth Buying at Ulta’s Fall Haul Sale

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Ulta is arguably the very best place on the internet to snag high-end and wallet-friendly products in one fell swoop. And right now, its Fall Haul sale is upon us, meaning its reasonable prices have become … even more reasonable. Until October 3, select brands and products are discounted up to 50 percent. Below, a list of the best deals on offer — including a Laura Mercier dupe and a dry shampoo I’ve been buying on repeat for at least a decade.

Real Techniques makes, quite simply, my all-time favorite makeup brushes. Not only are they affordable but their soft, fluffy bristles make for easy and seamless buffing and blending. This kit, in my opinion, is a must-have: It includes four different brushes (which I use for applying concealer, blush, and eye shadow) and a makeup sponge (it’s a little harder than a beauty blender, and I prefer it for buffing foundation or tinted moisturizers into my skin).

If you’re looking for a sheer, dewy tinted moisturizer to give your complexion a nice, natural veil, this is an excellent option. The formula is easy to apply (I use my fingers), incredibly moisturizing, and just makes your skin look fresh. If you’re a fan of Laura Mercier’s Tinted Moisturizer, you should try this one — it has a similar finish for a fraction of the price.

This is my tried-and-true drugstore dry shampoo. I can’t even count how many of these I’ve gone through in my life. Yes, it helps remove excess oil from your hair (which is vital if you have bleached or color-treated hair and are trying to keep washes to a minimum), but it also texturizes and gives that nice, elusive “beachy waves” effect.

This palette from Juvia’s Place has a bunch of pretty brown-toned mattes and shimmers, all excellent for adding both a bit of warmth on the lids for a simple daytime look or a soft brown-toned smoky eye for evenings.

This eucalyptus and bergamot bodywash from Plant Apothecary not only smells incredible, but its thick, honeylike gel is non-stripping while still doing an excellent job at ensuring all the sweat and grime from the day is off my body.

Aussie brand Frank Body has some of the very best scrubs in the game: nonirritating and ultrafine. They’re all coffee based, so if you don’t like the smell of a cappuccino, this might not be for you. This particular kit comes with four different scents, including a plain-coffee-scented one (my favorite), peppermint coffee (which has that nice, tingly-minty clean feeling), and “cacao coffee” (chocolaty but not cloying). I love this kit so much that I find myself constantly gifting it to friends.

As I said, Frank Body knows how to do a scrub. So it shouldn’t come as a surprise that the brand has an excellent lip scrub as well. This cherry-flavored duo lets you buff the dead skin cells off your lips, then replenish them with a nourishing, rosy-hued lip tint.

I’ve been getting a lot of questions lately about how to zhuzh up eye makeup now that we’re in masks all the time and our eyes are the only visible part of our face. My answer: these eyeliners! They’re excellent — easy to use, super-creamy, and extremely pigmented.

And speaking of liners: I love this lip liner, which is also from L.A. Girl. It’s an affordable, smudgeproof liner that helps keep your lipstick from slipping and sliding across your face.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Everything Worth Buying at Ulta’s Fall Haul Sale