dont dillydally

8 Things That’ll Almost Definitely Sell Out: From Great Jones to Golde

Photo-Illustration: retailers

For this week’s Don’t Dillydally we’ve uncovered some exciting and quirky collabs: Golde is launching at Target with new mix-in supplements, Parachute is teaming up with Crate and Barrel on exclusive bed and bath linens, and Great Jones has partnered with Rosie Assoulin on some psychedelic-looking tea towels.


Because movement doesn’t stop while you’re growing a human, Adidas has released a maternity line designed to flex with your body throughout pregnancy. The yet-to-be released line is up for preview on the Adidas website, and includes stretchy sports tops and leggings with ultrathick waistbands. The entire collection will be available for purchase January 28, and while you can’t preorder, you can set a reminder so you don’t miss the thing you have your eye on. We’re particularly excited about the leggings, which are 93 percent cotton, come in a range of neutral colors, and have a soft-touch feel.

Charlotte Tilbury

Charlotte Tilbury recently released this lipstick–lip balm hybrid, containing peptides and hyaluronic acid, which helps hydrate and gives lips a (slightly) fuller look. The lipsticks are currently available in ten nude shades with a high-gloss finish.

Parachute x Crate and Barrel

Parachute, makers of some of our favorite sheets and robes, has teamed up with Crate and Barrel for a collection of linens for both bed and bath. Of all the things in the collection — which includes towels, robes, and of course, sheets — we think the cotton quilts will go quickly. Made from four layers of supersoft Turkish cotton, it’s the kind of warm and cozy addition that’ll upgrade your bedding.


Harry’s has a new brand, Headquarters, a scalp-focused hair-care line that treats your scalp like your face. Products are broken down into three categories — normal, oily, and dry — and you can pick products accordingly. For normal hair there’s the Balanced Roots products, which contain ingredients like yuzu and ginger — known for stimulating the scalp and strengthening hair — and are formulated without parabens and sulfates; they’re also cruelty free.


Lunar New Year is February 12, and Lululemon created a limited-edition collection of activewear pieces to celebrate. That includes the cult-favorite Align leggings, which are available in two tie-dye-esque red shades.

Wrangler x PB Teen

An unlikely mash-up: Wrangler has teamed up with PB Teen for a Western-style collaboration for the denim-loving teen (or adult!). Notable items include a giant tapestry of an Arabian stallion, a denim sectional, and this recycled denim storage bin, made from salvaged denim and raffia, ensuring no two bins are exactly the same.

Rosie Assoulin x Great Jones

Another unlikely collaboration — clothing designer Rosie Assoulin and Great Jones have collaborated on limited-edition tea towels that blend the two brands’ aesthetics. Sticking with Rosie Assoulin’s signature plaid prints and adding in Great Jones’s now-iconic blueberry shade, they’ve come up with something original that’ll zhuzh up your table-scape and make setting the table, dare we say, fun.


Beauty and wellness brand Golde is launching in Target with three new mix-in supplements. The single-serving stick packs make them easy to take on the go. There are three flavors — blueberry, pineapple, and watermelon — with the latter containing antioxidant-rich amla berry and pomegranate.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

8 Things That’ll Sell Out: From Great Jones to Golde