dont dillydally

8 Things That’ll Almost Definitely Sell Out: From Brother Vellies to Everlane

Photo-Illustration: retailers

For this week’s “Don’t Dillydally,” we’ve uncovered several items we’re sure will sell out, including a Brother Vellies makeup bag created in collaboration with Sephora, a quarter-sheet sheet pan from Great Jones, and a new Everlane collection that’s distinctly versatile.

David Bowie x Happy Socks

Happy Socks has created a line inspired by David Bowie’s career with motifs from his performances and memorable looks. These multicolored “Ziggy Stardust” socks pay homage to one of Bowie’s most iconic jumpsuits and feature a graphic tiger-stripe-inspired design.

Brother Vellies x Sephora

Sephora has teamed up with statusy accessories brand Brother Vellies. The collection of cosmetic bags and train cases features the brand’s signature pattern mixing but at an affordable price. We’re particularly excited about this soft train case, which mixes faux pink alligator with cheetah print, is lined with faux suede, and is big enough to hold all of your makeup essentials.

Champion x Coach

A tale of two American brands: Coach and Champion have joined forces for a limited-edition collection that includes bags, logo’d fleeces, sweatpants, jackets, and a pair of sporty leather shorts. The unlikely pairing is quickly selling out, but this sporty-luxe card-holder is still available. The sturdy but supple glove-tanned-leather card-holder features a print with both brands’ logos in the signature Coach pattern. The card slots are Champion’s iconic red and blue.

Great Jones

We’ve highlighted Great Jones’ sheet pan before — it’s a favorite among recipe developers, cookbook authors, and sculptural-candy artists who agree that it’s both beautiful and easy to clean. Now, Great Jones has the Little Sheet, a quarter-sheet sheet pan that’s good for baking small batches of cookies or heating up a small amount of food. Like its larger predecessor, it’s made of aluminized steel and comes in the signature Great Jones royal blue and forest green.

Marine Serre x Mytheresa

French designer Marine Serre, whose designs have popped up on everyone from Beyoncé to Dua Lipa, has released an exclusive collection with Munich-based luxury retailer Mytheresa. It includes this stretch-jersey top that looks like a two-in-one piece and features the brand’s signature moons.


If you’ve ever wanted your pet to look like they’ve spent some time frolicking through the European countryside, then Zara Pets might be a good place to start. The collection, which includes gingham bandannas, plaid blankets, leather leashes, and tufted beds — all under $60 — is made for animals big and small. We’re particularly excited about this padded, fleece-lined gingham pet bed, which has sweet-looking ties and comfortably fits a medium-size dog.

Cold Picnic

Cold Picnic’s newest rug collection, “Goldfish,” is inspired by Hayao Miyazaki’s Ponyo. We like this rug’s abstract interpretation of a tsunami enveloping an entire village while a toy boat and fish float along water-covered streets. It’s made from 100 percent Tex wool, a New Zealand wool that’s said to be more vibrant and shed less than other wool yarns. We also like that this comes in a range of sizes, starting with one that’s doormat size (two by three feet) and going all the way up to eight by ten feet.


Everlane recently released its Track collection of comfy loungewear that could easily transition from the couch to outdoors. Everything is made of GOTS-certified organic cotton, meaning every step of the supply chain — from the farm to the dyehouse to the printer — meets the organic standard. The collection includes matching sweat suits, wide-leg pants, and this half-zip, which is made from a custom organic French-terry fabric and comes in four versatile hues.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

8 Things That’ll Sell Out: From Brother Vellies to Everlane