dont dillydally

10 Things That’ll Almost Definitely Sell Out: From Susan Alexandra to Uniqlo

Photo: Retailers

For this week’s Don’t DillyDally we’ve surfaced an array of items we’re sure will sell out, including a new pet shampoo from Ouai, a limited-edition run of bread lamps from Dauphinette and Pampshade, and a new collection of sneakers and T-shirts from Vans’ giveback initiative Foot the Bill, which supports small businesses.


Now your favorite Very Good Boy can smell like the Ouai, too. The pet (and human) shampoo is scented with notes of orange, peony, jasmine, and musk. The formula is vegan and silicone-, sulfate-, and paraben-free, and promises to clean your pet without stripping its fur of hydration.

HBC x Coach

For its latest collaboration, Coach has teamed up with Hudson Bay on a small collection of handbags and wallets. The co-branded effort features both brands’ most iconic motifs: stagecoaches and stripes. This wallet from the collection, made from Coach’s classic sturdy canvas, is compact but roomy — it has four slots for cards, a compartment for cash and receipts, and a zippered pocket for coins.

New York Nico x Vans

Vans and director-cum-“unofficial talent scout” of New York City, New York Nico, have teamed up for Foot the Bill, an initiative that benefits three iconic New York businesses: Nom Wah Tea Parlor, Zabar’s, and Casa Magazines. Each business has its own logoed T-shirt and customizable shoe. We like this heavyweight, ring-spun cotton Casa Magazines T-shirt for its minimal-looking design that riffs on the store’s signage.

Rock the Bells x Henry

Henry, which makes aesthetically pleasing and breathable masks, is collab’ing with LL Cool J’s hip-hop platform Rock the Bells on a set of patterned masks. The limited-edition set features four different designs, including this spring-appropriate orange gingham.

Bed Bath & Beyond

A new collection from Bed Bath & Beyond, Nestwell, offers everything from hemp shower curtains to 300-thread-count organic cotton sheets. The color palette is soothing — those nice neutrals you might find at Parachute or Brooklinen. These sheets are cotton percale, which tend to be cooling for warm sleepers.


Just in time for Air Max Day (which is really more of a week of events), Nike has released a cheetah-print version of the classic Air Max 97 SE. The sneaker, which is inspired by Japanese bullet trains, is made from recycled materials and comes in a cream, goes-with-everything shade.

Handsome Brook Farms x Susan Alexandra

Accessories designer Susan Alexandra, who once said she aims to create “focaccia bread in accessory form,” has joined forces with Handsome Brook Farms, which produces sustainably farmed eggs. The result is this cheeky, irreverent collection which features a hair clip that looks like a sunny-side up egg and these hoops with dangling eggs. Every purchase from the collection comes with a coupon for a dozen eggs along with a custom Baggu. The brand is also matching the donation and dropping off eggs in community fridges around NYC.

Pampshade x Dauphinette

Another cult-y collaboration — Dauphinette has teamed up with Pampshade on some bread lamps that feature Dauphinette’s signature florals. The lamps themselves are battery-powered and made from surplus bread that’s been hollowed out and coated in resin. This petite roll would look nice on a nightstand and has daisies baked in. These are being made in very limited quantities, so if you see something that you like, don’t dillydally; a few styles have already sold out. This roll is currently available for preorder and starts shipping April 10.

Peanuts x Uniqlo

For its latest UT collection, Uniqlo has teamed up with Peanuts on some vintage-style, sports-themed designs inspired by the original comic strips. We like this 100 percent cotton T-shirt featuring a skateboarding Snoopy.

Soil Baker x Material

Material, which makes a very good Japanese chef’s knife, recently launched plates and bowls, its foray into ceramics. Material collaborated with Soil Baker, a pottery brand founded by Korean ceramicist Hye Rin Yang. The collection includes a full plate, half plate, an open bowl, and a round bowl, all of which are handmade from Korean soils and vary slightly from piece to piece.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

10 Things That’ll Sell Out: From Susan Alexandra to Uniqlo