dont dillydally

9 Things That’ll Almost Definitely Sell Out: From Brooklinen to Brightland

Photo-Illustration: retailers

For this week’s Don’t DillyDally, we’ve uncovered lots of spring-appropriate finds: floral Crocs from Vera Bradley, new colors of Brooklinen’s classic hotel-style percale sheets, and a flowy, patterned dress from 11 Honoré.

West Elm Kids

West Elm has launched its kids line, which includes furniture for virtually every part of the house. There are play kitchens, bookcases, rattan baskets, gliders, and dressers — all of which fit right in with the brand’s modern, mid-century aesthetic. This canvas playhouse, made in collaboration with Pottery Barn Kids, is nice-looking but still make-believe worthy.

Lena Dunham x 11 Honoré

Luxury plus-size e-tailer 11 Honoré has partnered with Lena Dunham on a five-piece collection that has a minimal, vintage feel. That includes this dress, which features a geometric floral pattern and has a slight handkerchief hem.


A Strategist and hairstylist favorite, Olaplex No. 8 is particularly good at reviving and strengthening hair due to its damage-repairing, bond-building technology. This new hair mask uses that same technology while enhancing moisture and shine.

Dover Street Market x Nordstrom

Nordstrom is opening up its Space boutique — which typically stocks emerging, culty designers — to retailer Dover Street Market Paris. DSM Paris has turned the boutique into an online and IRL concept shop designed by artist Marc Hundley. The collaboration, which includes a zine, features seven of Dover Street Market’s emerging brands, including Guadalajara-based Liberal Youth Ministry, unisex label HFD, and Singapore-based Youths in Balaclava. We expect these graphic tees from HFD will go quickly. This one, inspired by LGBTQ club culture, was designed by DJ and activist Honey Dijon and offers an empowering, unifying message.


Nice-looking, affordable air purifiers are hard to come by, but this one, from Ikea, fits the bill. The sleek purifier comes in black and white and is impressively slim — it’s only 18 inches tall and 12 inches wide — and can be hung on the wall or propped up on a stand. The filter, which Ikea also sells, is sold separately and comes in two varieties: gas cleaning and particle removal. Neither filter can remove viral particles from the air, but they’re dense enough to filter out allergens like dust, pollen, and cigarette smoke and gas pollutants like formaldehyde.


Just in time for spring, Everlane has released this ’90s-looking tank top in a range of patterns and shades. The tank, which has a high, racerback-style neck, is made from organic cotton and would look nice, we think, tucked into jeans or underneath a light jacket.

Vera Bradley x Crocs

Vera Bradley teamed up with Crocs on a limited-edition collection of clogs, sandals, and jibbitz. We like these floral-rainforest-print clogs, which have a ballet-pink interior and feel particularly festive for this time of year.


Brooklinen, maker of our favorite hotel-style sheets, has released some limited edition colors for spring. We covet this lilac sheet set, made from long staple cotton. It’s perfect for hot sleepers thanks to its cooling percale fabric.


For its first non-dressing product, Brightland has released Digestif, a candle that’s designed to be burned during or after cooking. The candle has notes of neroli, vetiver, and black pepper and is infused with Brightland’s olive oil to increase scent throw and extend the candle’s burn time.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

9 Things That’ll Sell Out: From Brooklinen to Brightland