prime day 2021

The Best Beauty Stuff (From Strategist-Approved Brands) on Sale for Prime Day

Illustration: Pedro Nekoi

Once again Prime Day is upon us (although this year it’s slightly earlier than usual), which means we’re back sleuthing through thousands of deals to help you suss out what’s actually worth adding to cart. It’s one of our favorite days of the year to snag typically pricey beauty buys, so we’re highlighting the rarely on sale, like the cultish Grande Lash Serum, which Rio said actually made her lashes grow, and the cheekbone-defining NuFace, which has made fans of skin-care enthusiasts Charlotte Palermino (founder of the skin-care brand Dieux) and Lana Condor (star of To All the Boys I’ve Loved Before). We’re also flagging some must-have skin care, both luxury and basic — like Bioderma’s cultish micellar water — which is beloved by makeup artists and skin-care enthusiasts alike. Then there’s the much-loved Mario Badescu sprays, to which odes have been penned: Tavi Gevinson called it “mind-resetting.” Most everything we recommend you’ll likely recognize. Many are products we’ve written about before or come from Strat-approved brands we’ve tested and vetted by our writers. We’ve also double-checked prices to make sure they’re the cheapest they’ve ever been, or at least close to it.

Like last year, we expect this year’s beauty deals to go quickly and change daily, so we’ll be updating this space regularly to make sure you’re in the loop. And for even more deals, (and to make sure you don’t miss them) follow us on Twitter for the latest updates and bookmark our hub page.

Note: Today’s the last day of Prime Day, and thus the deals are coming to an end. We’ll no longer be updating this post, but you’re free to shop until the sale officially ends at 3 a.m. ET. That said, most things aren’t likely to last until then, so if you see something you like, act fast.

Beauty tools

Editorial note: This is currently out of stock but still available for purchase.




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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

The Best Beauty Stuff on Sale for Amazon Prime Day