dont dillydally

10 Things That’ll Almost Definitely Sell Out: From Grateful Dead to Ganni

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t Dillydally, we’ve surfaced a range of limited-edition collaborations that are sure to sell out, including a roomy tote from Kule and Air Mail, upcycled collars from Ganni and Depop, and Grateful Dead merch created in partnership with Levi’s.

Zara x Everlast

Zara and Everlast have teamed up again, this time on a pint-size collection for kids (or perhaps small-framed adults). The collection is as sporty as one might expect, featuring plush joggers, sleeveless hoodies, and T-shirts like this one, which features the Everlast logo on both the front and back.

Justice at Walmart

Also on the kids front, Walmart now carries mall staple Justice in stores. Offerings include tie-dyed comforters, sweat sets, and graphic tees, along with back-to-school accessories like notebooks, backpacks, and headphones. We like this preppy-looking shirt from the brand’s ’90s collection, which features Justice in a blocky varsity font and comes in two colors: black and an eye-catching red.

Kule x Air Mail

Kule, makers of flattering striped shirts that former Strategist writer Hilary Reid once called “a cooler alternative to the slightly stale ‘French girl’ aesthetic,” recently released a limited-edition tote with weekly publication Air Mail. The bag, which is an ideal size for weekend trips to the beach or farmers’ market, was designed by Donald Robertson and depicts a group of animals in flight suits. Ten percent of sales contribute to the Elephant Family, a nonprofit organization that helps to protect Asia’s wildlife.

Victoria’s Secret On Point Collection

In its first collection since an announced rebrand back in June, Victoria’s Secret is leaning into activewear. The collection, called “On Point,” is designed for three levels of activity: live (for lounging), flow (for low-impact workouts and Pilates), and sweat (for more intense workouts like HIIT and spin). Each category also has its own athlete ambassador: skier Eileen Gu is the face of sweat; New York City Ballet corps de ballet member India Bradley represents live; and Emily Chen, a yoga instructor, is the face of flow. The collection includes sports bras in a bevy of bright shades and patterns, monochrome sweat sets with lace-up details, and leggings for just about any activity you can think of.

Dos Swim x Paloma Elesseser