According to the group of teens we recently polled about what is cool to buy these days, cottagecore — which we’ve described as “a back-to-the-land aesthetic that peddles in picnics, frilly dresses, and crafting” — has only grown in popularity since it took root last year amid the pandemic. But seeing as trends come and go, it’s understandable if you want to find ways to get the look for less — like the cheap flow-y frock one contributor swears is basically a Nap Dress dupe. Those who’d rather incorporate cottagecore into their home décor might prefer this shower curtain with an oversized gingham print that we found for 50 percent off — or just $30 — at West Elm. Gingham blankets, a picnic staple the world over, are inherently cottagecore; this is basically that, just hung from a rod in your bathroom. Made of organic cotton, the shower curtain has twelve buttonholes — a detail we love — that make it easy to hang. It also comes in two other colors (a cheery blue and a reddish nutmeg) in addition to the marigold shown. All are on sale for the same low price — and although West Elm says that it’s available for pre-order, if purchased today, it says the curtain will arrive in roughly a week once you add it to your cart.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.