dont dillydally

8 Things That’ll Almost Definitely Sell Out: From Glossier to Peppa Pig

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t Dillydally, we’ve surfaced a range of things we’re sure will sell out, including new skin care from Glossier, Peppa Pig back-to-school merch, and a fancy oatmeal to add to your grocery list.


This week, Glossier expanded its skin-care offerings to include retinol. If you’ve had bad experiences with this powerful ingredient before, Glossier’s version may be worth a try. It’s a hybrid of pure retinol and sunflower-seed fatty acids, so you get all the benefits of a retinoid without the side effect of sensitive, dry skin. It’s been out for only a few days but has already garnered positive reviews. “The texture is rich and creamy, and it leaves my skin feeling soft and moisturized each time I use it,” one reviewer writes. “If you’re nervous about getting into retinol, this one is gentle and a great place to start.” Another notes how quickly they’ve seen results: “As I head into my third week, I do notice that my skin is brighter when I wake up in the morning.” The price is also impressive. Some retinol serums can be close to $100 (sometimes more), so at $35, we imagine Glossier’s will fly off the shelves.

Tilit x Tom Colicchio

Top Chef judge and restaurateur Tom Colicchio partnered with chefwear brand Tilit on a collection of aprons. We’ve written about the brand before. Jeff Seizer, owner of the French American restaurants Royale Raleigh and Lucarne in North Carolina, calls Tilit’s aprons “top-notch.” He appreciates their utilitarian pockets and handsome design. This collaboration offers more of the same with a few luxe details like a leather neck strap and water-resistant zippered pocket. In addition to the cream color pictured, it comes in a stylish green and blue.

Hunter x Peppa Pig

If you’re the parent of a Peppa Pig stan, we’ve got the perfect add to your back-to-school shopping list. This ten-piece collection of rain boots, boot socks, backpacks, and umbrellas is covered in prints of Peppa and her little brother, George, enjoying rainy days. It’s a limited-edition collection, and we know how the kids love Peppa so definitely don’t dillydally.

Helinox x Filson

Outdoorsy people will love this coming together of two of the industry’s top brands. This limited-edition collaboration marries Helinox’s performance, durability, and portability with Filson’s style. The collection includes a tactical table and this camping chair. It’s similar to other Helinox chairs we’ve written about in that it collapses into a bag the size of a fanny pack. The Sunset chair features a high back for more support and longer legs so you sit higher off the ground. Like the table, the chair comes in two Filson colorways: camo and flame orange.

Crosby Studios x Yellowpop

This three-light collab pairs Crosby’s minimalist designs with Yellowpop’s signature LED technology. Starting with this pink circle, the collection increases in size to a medium blue circle and a large size in white. Style them together for an illuminated art installation right at home.

Kreatures of Habit

This latest update of the classic breakfast food comes from restaurateur Michael Chernow and his latest endeavor, Kreatures of Habit. The brand launched last week with its first food product: plant-based, gluten-free, vitamin-rich, protein-packed oatmeal packaged in what one Strategist writer called a “Dr. Bronner’s–inspired box design.” Kreatures of Habit is meant to be a positive platform for fitness, nutrition, and wellness but also style. The company started with a collection of apparel featuring socks, T-shirts, hats, and Vans, most of which have already sold out — keep an eye out for the restock. You don’t have to wait for your oatmeal, though. PrOATagonist is available in vanilla, chocolate, and blueberry banana.

Dr. Martens x Suicoke

Dr. Martens, maker of some of our favorite boots, and Suicoke, maker of cool-people-approved slides, have created a new sandal combining the best of their respective designs. The classic Dr. Martens Lorson outsole and signature yellow stitching show up on Suicoke’s Mura silhouette. The sandal comes in plain leather, but if you want something that stands out, we recommend the croc effect.

La Colombe x The New Yorker

La Colombe and The New Yorker have teamed up to do some good. Their collaboration, a medium-roast coffee with notes of cocoa, candied walnut, and nougat, comes in a box covered with delightful New Yorker–style cartoons. Two dollars from each box sold will benefit City Harvest and Food Bank for New York City.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

8 Things That’ll Sell Out: From Glossier to Peppa Pig