dont dillydally

7 Things That’ll Almost Definitely Sell Out: From Ouai to Great Jones

Photo: Retailers

For this week’s edition of “Don’t DillyDally,” we’ve surfaced a range of items we’re sure will sell out, including candles from Ouai, phone cases from Casetify x Coca-Cola, and a set of wooden utensils from Great Jones.

JNCO x Goldfish

When we asked a bunch of cool women about pants to wear right now, their answers ranged from stretchy pants with V-shaped waistbands to pricey tailored trousers. Add these newly released, ultra-oversize JNCO jeans to that list. They were designed in partnership with Goldfish crackers to celebrate a new limited-edition flavor: jalapeño popper. The limited-edition “snack pants” come in jet black and have jalapeño-green stitching as well as embroidery and Goldfish-themed patches. The pockets are big enough to hold a full-size bag of Goldfish, which is included with every purchase.


In celebrity-beauty-brand news, Naomi Osaka recently launched a skin-care line, Kinlò, that focuses on the needs of melanated skin — from hyperpigmentation to avoiding a white cast. Four products are currently available: a tinted, reef-safe SPF; a soothing face mist that contains aloe and witch hazel; a hydrating eye cream; and a lip balm.

Ouai Candles

Also on the beauty front, Ouai’s candles are finally here. Two fragrances are now available — North Bondi and Melrose Place — which take their scents from the brand’s leave-in conditioner (a longtime Rio favorite) and wave spray, respectively. The candles use a combination of coconut and soy waxes and have a burn time of 55 hours.

Netflix’s Sex Education x NYX Cosmetics

Netflix’s Sex Education returns on September 17 for season three with a slew of collaborations to celebrate. This makeup collection from NYX may be the brand’s cheekiest to date. Classics like the dewy setting mist and jumbo eye pencils come in limited-edition packaging with a provocative new twist. The setting mist is now called “Always on Top,” and the gloss has been renamed “Juicy Secret.” Superfans can purchase the entire collection in a bundle at a slight discount ($58 instead of $62).

Casetify x Coca-Cola

Casetify and Coca-Cola have teamed up for a groovy, retro-inspired collection of cell-phone cases that takes its cues from early-’70s style with Coca-Cola iconography in bright colors. This case, which looks as if it’s covered in stickers, is particularly fun and comes in a range of jelly-colored shades.

Martha Stewart x Easy Spirit

Martha Stewart has released another collection of shoes with Easy Spirit, trading floral for fabric in fall-appropriate palettes. These travel clogs, for example, are available in a neutral plaid and riff off the shoe brand’s classic Travelport silhouette. The clogs have a removable insole for arch support.

Great Jones x East Fork Pottery

Great Jones, the maker of our favorite sheet pan, now makes wooden utensils. The set includes a ladle, a slotted spoon, and a spatula with a spoonlike indentation (a spotula?). While the utensils are likely here for the long haul, the limited-edition ceramic spoon rest currently included in the set is not. It was created in partnership with statusy ceramics brand East Fork Pottery and comes in East Fork’s Lapis glaze, a close match for Great Jones’s Blueberry. It’s currently available as a $25 add-on to the utensil set. Note: The spoon rest is not sold separately, so if you like it, don’t dillydally.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

7 Things That’ll Sell Out: From Ouai to Great Jones